Starter Story I Made $2.3M Writing Like a 5th Grader | Starter Story
Aug 30, 2025
Cardinal Mason, a self-taught copywriter-turned-entrepreneur, shares his journey from college dropout to making $2.3 million in under three years. He discusses the power of simple, clear writing and how it can lead to significant income. Mason also reveals how he landed his first client through Instagram and emphasizes the importance of AI as a tool, not a replacement, for human creativity. He provides insights on scaling work, networking effectively, and maintaining a productive daily routine to succeed in the copywriting world.
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From Dropout To High-Earning Copywriter
- Mason was a 21-year-old college dropout who learned freelance copywriting and scaled to $48K/month at his peak.
- He then built an email marketing agency and an education company after rolling freelance revenue into businesses.
Copywriting Is The Business Messenger
- Copywriting is the craft of writing marketing materials that communicate a company's message to customers.
- Strong copy increases conversions, repeat purchases, and lifetime value across touchpoints.
AI Helps, It Doesn't Replace Strategy
- AI is a tool that helps copywriters generate ideas and write faster but cannot replace strategic thinking.
- Effective AI output still requires prompts and direction from a copywriter who understands conversion and messaging.