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Guest - Cardinal Mason
YouTube: https://www.youtube.com/@CardinalMason
Twitter: https://x.com/cardinalmason?lang=en
(00:00) Staying Relevant in the Info Product Space
(02:15) From Influencer to Business Operator
(05:27) Hitting Revenue Milestones & Paid Ads
(07:42) Scarcity Mindset & Business Cycles
(11:25) Materialism vs Building Wealth
(13:23) Scaling with Paid Ads
(20:07) The New Role of Organic Content
(23:52) Market Saturation & Copycats
(25:09) Targeting an Older Demographic
(27:48) Building the Sales Team
(30:37) Scaling Call Funnels & Webinars
(34:59) Structuring Sales for Scale
(38:04) Culture & Retention in Sales Teams
(41:35) Leadership & Firing Lessons
(43:45) Fitness as a Business Advantage
(46:09) Fitness Journeys, TRT & Peptides
(54:07) Lifestyle Trade-offs
(59:38) Longevity, Mobility & Health as the Ultimate Flex
(01:04:31) Shifting Motivations & Revenue Scoreboard
(01:07:23) From Info Products to SaaS
(01:11:20) SaaS Economics & Business Models
(01:16:55) Scaling SaaS Through Info Product Flywheels
(01:21:23) The Future of Info Products
(01:25:29) Doubling Down When Things Are Good
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