Kickoff Sessions

#310 Matthew Dicks - How to Master the Art of Storytelling

14 snips
Oct 30, 2025
In this engaging discussion, Matthew Dicks, a professional storyteller, bestselling author, and narrative craft teacher, shares secrets of impactful storytelling. He highlights the crucial role of vivid stories in creating memorable connections with audiences. Matthew recommends crafting concise origin stories and using humor strategically to foster relatability. He emphasizes the importance of charisma over perfect credentials and explains how to build suspense and drive immediate action in pitches, ensuring your message resonates and inspires.
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INSIGHT

Stories Make Messages Memorable

  • Storytelling creates vivid mental images that make messages memorable and emotionally resonant.
  • Matthew Dicks says images in the mind let you put ideas into heads and feelings into hearts.
ADVICE

Keep Stories Short And Focused

  • Keep origin stories and examples short: two to five minutes is ideal in a pitch or presentation.
  • The shortest version of every story is usually the best version, unless you're exceptionally skilled.
ADVICE

Learn Practical Humor Strategies

  • Learn deliberate humor strategies rather than hoping to be naturally funny; humor is teachable like math.
  • Use safe tactics like nostalgia so failed jokes still inform the audience about your message.
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