Sales Game Changers | Tips from Successful Sales Leaders

In this enlightening conversation, Natalie Lambert, Founder and Managing Partner at GenEdge Consulting, dives into the transformative impact of AI on government sales and marketing. She discusses strategies for optimizing the buyer's journey using AI tools, ensuring quality in customer engagement, and navigating the legal and ethical implications of AI-generated content. Natalie also shares practical tips on integrating AI into daily workflows, encouraging listeners to reshape their routines for enhanced effectiveness. Her insights are a must for anyone looking to thrive in the modern sales landscape.

This is episode 726 Read the complete tranwcription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Seth Marrs, the primary sales AI and technology thought leader at Forrester. Find Seth on LinkedIn. SETH'S TIP: "AI is going to make you as a sales professional a lot better. It's going to make it a lot harder to be a seller, but for those who take advantage of it, it's not going anywhere soon. Tt's going to make sales more important and it's going to make the true nature of a seller. The true nature of a seller is independence and really trying to find your own way to do things."

This is episode 725. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Quinton Feltner, Regional Sales Vice President, Microsoft (Nuance). Find Quinton on LinkedIn. QUINTON'S TIP: "I put it in three buckets. Fix, avoid, and accomplish. Can you help somebody avoid something? Can you help somebody accomplish something? Can you help somebody fix something? When you really focus consistently and seeking to be that problem-solver, you're going to set yourself apart."

This is episode 723. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Bryon Kroger, CEO of software development firm Rise8. Find Bryon on LinkedIn. BRYON'S TIP: "Give away all your secrets. Every single one of them. If you want to have a value-based conversation with somebody, show that you're willing to give them value in the first place. The worry here with everybody is if I sell the secrets, they won't need me, but I promise, they'll still need to buy the implementation."

Linda Erickson, a seasoned sales professional with a background in hospitality and conventions, shares her expertise in crafting unforgettable experiences. She discusses the strategic importance of Washington D.C. as a tech conference hub and highlights how storytelling, rather than data, captures attention. Erickson recounts a captivating site tour that secured a major conference contract, featuring unique elements like a Guinness World Record. The conversation also touches on collaboration and preparation as keys to successful events in a competitive landscape.

This is episode 722. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Dan Carusi, Head of Client Success at Sandler. He also leads equine-based leadership retreats for executives. Find Dan on LinkedIn. DAN'S TIP: "Many people split into fear, uncertainty, and doubt that really holds them back from being their best at what they do. Don't fall into that trap. It is a mindset. The world's kind of crazy today but be on guard for not slipping and you're letting your mindset slip into that FUD. If you're pushing yourself outside your comfort zone, you're going to break the FUD cycle. They do go hand in hand."

This is episode 721. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Okta Federal Vice President Amy Johanek. AMY'S TIP: "Prepare. Think about the outcome that you want to achieve, put a plan into action, one that fits into your strategy, that has both near-term and long-term steps. Don't fall in the trap of being caught up in the day-to-day or the end of the quarter. Have a vision and make a plan and execute against it. Above all, deliver value for the customers, and your preparation won't be wasted if you do that."

This is episode 720. Read the complete transcription on the Sales Game Changers Podcast website here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Shibani Gambhir, Vice President, Sales Intelligence and Support at United States Postal Service. SHIBANI'S TIP: "It's an exciting time to be part of the Postal Service. We're going through a major transformation. We work in the millions and billions when we talk about programs and customers. You can have a very significant impact to customers, because you're able to offer great products and solutions. You're binding the United States together with the product offerings. That's something to be so proud of. The transformation that we're undertaking right now is unprecedented, and it's the single largest insourcing transformation in the United States. Lots of investments in our IT infrastructure, in our facilities, in our employees. The energy at the Postal Service is fantastic."

This is episode 719. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show focused on the concept of "Technology by Policy" and featured Federal Business Development and Marketing expert Rob Efrus and GitLab Federal CTO Joel Krooswyk. ROB'S TIP: "Try and walk in the shoes of your end user, federal customers, understand the pressures that they are facing, agency reorganizations, budget cuts, etc. doing more with less, and align your value proposition to those challenges and the policies that are driving those challenges." JOEL'S TIP: "Find some good sources of information and just subscribe so you're up to date. Don't let policy fly by as some of it's going to be really important. Find a few news sources you like. I'm a big fan of subscribing directly to the White House and to CISA. If you just get a few of those things coming in your inbox, you can at least keep up with policy changes as they're being published."

This is episode 718. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with "Thank You, It's True" Movement Creator and TEDx Speaker Cynthia Barnes. CYNTHIA'S TIP: "Whatever I thought the compelling offer was, most likely wasn't the compelling offer. I had to shift from the lens through which I was looking and get inside the head of my buyer, to the point where I started to think like them. I was then thinking, "What would my prospect do? What would my prospect say in this instance?" I wanted to feel what they felt. It was the psychology of my buyer. That's how important it was."