Sales Game Changers | Tips from Successful Sales Leaders Navigating the AI Revolution in Government Sales and Marketing with Natalie Lambert
Jan 21, 2025
In this enlightening conversation, Natalie Lambert, Founder and Managing Partner at GenEdge Consulting, dives into the transformative impact of AI on government sales and marketing. She discusses strategies for optimizing the buyer's journey using AI tools, ensuring quality in customer engagement, and navigating the legal and ethical implications of AI-generated content. Natalie also shares practical tips on integrating AI into daily workflows, encouraging listeners to reshape their routines for enhanced effectiveness. Her insights are a must for anyone looking to thrive in the modern sales landscape.
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AI Scales Complex Gov Buyer Journey
- Government sales cycles involve many stakeholders at various stages, creating complexity.
- AI helps scale personalized communications, meeting each buyer's unique informational needs efficiently.
Uncanny Persona Creation Experience
- Natalie Lambert shared an experience building a persona of a state government CIO during a workshop.
- A participant who had been in that role found the persona details eerily accurate, showing AI's power in persona creation.
Start With AI Tools Categories
- Start exploring AI tools by categorizing them: chatbots, answer engines, co-pilots, and custom AI models.
- Experiment with chatbots for general tasks and build AI specialists for specific buyer personas or content needs.
