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Sales Game Changers | Tips from Successful Sales Leaders

Latest episodes

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May 14, 2025 • 31min

Trusted OEM and VAR Partnerships That Win Public Sector Sales with John Podolak

This is episode 756. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with John Podolak, Chief Revenue Officer at IMPRES Technology Solutions, Inc. Find John on LinkedIn.  JOHN'S TIP: “At a macro level, aligning with your partner's priorities is key. Executives appreciate honesty about where you’re aligned—and where you’re not.”
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May 13, 2025 • 30min

Lead Quietly and Win Boldly with AWS Partner Development Leader Amy Belcher

This is episode 755. Read the complete trancription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Amy Belcher, Director, WW ISV Sales & Go To Market Strategy, AWS. Find Amy on LinkedIn.  AMY'S TIP: ""Own it. Don’t wait for someone to invite you to grow—raise your hand, build your skills, and lead your career."
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May 8, 2025 • 32min

Inside a Culture of Sales, Innovation, and Success with Liz Elting

This is episode 754. Read the complete transcript on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Liz Elting, author of Dream Big and Win, and the cofounder of TransPerfect, a billion-dollar translation company. Center for Elevating Women in Sales Leadership (CEWL) Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales series of the Sales Game Changers Podcast. Find Liz on LinkedIn. LIZ'S TIP: "Take that risk. If you’re at a company, take the risk at something new. Suggest an idea. Act like an owner in a nice way, don’t act like you know everything, but offer ideas and then offer to carry them out. Risk takes us so far. It’s so fulfilling. It’s what changes companies and changes the world."
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May 6, 2025 • 25min

Inside General Assembly’s Award-Winning AI-Driven Sales Strategy

This is episode 753. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Read more about the Institute for Effective Professional Selling's Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with General Assembly leaders Jourdan Hathaway, Chief Business Officer, and Gretchen Jacobi, Chief Revenue Officer. General Assembly was a recipient of the first ever “AI for Sales Excellence Awards,” which were presented at the Institute for Effective Professional Selling on May 1. Find Jourdan on LinkedIn. Find Gretchen on LinkedIn. GRETCHEN’S TIP: “Start somewhere. Start small and build from there. Audit your week. Pick something that feels lowest risk to you… and start integrating AI. Just start now.” JOURDAN’S TIP: “If the early bird gets the worm, the early AI adopter gets the sale.”
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Apr 23, 2025 • 31min

How Salesforce’s Olivia Lynch Advances Women Through Impact and Influence

This is episode 752. Read the complete trascription on the Sales Game Changer Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Olivia Lynch, leader of the Salesforce Women’s Network (SWN). IES Women in Sales Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales Leadership series of the Sales Game Changers Podcast. Find Olivia on LinkedIn. OLIVIA’S TIP: “It’s not bragging if it’s true. You did the thing. What’s the problem in sharing?”
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Apr 22, 2025 • 26min

Leading with Purpose and Partnership in Government Sales with Deloitte's Beth McGrath

This is episode 751. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Beth McGrath, Global Industry Leader for Government and Public Services (GPS) at Deloitte. Beth will receive the Institute for Excellence in Sales (IES) Women in Sales Leadership Award at the 15th Annual Award event on May 1. IES Women in Sales Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales series of the Sales Game Changers Podcast. Find Beth on LinkedIn. BETH’S TIP: “The network is the thing that gets stuff done, in government, outside of government, within industry, between industry and government, nation to nation. The strength of your network is incredibly important. You never stop building your network because you just never know when you’re going to need somebody for something. That to me is something you can work on every day and at any stage in your career, or even post first career into second career, into third career. It’s the network that will help you both personally and professionally and also you can contribute to others.”  
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Apr 17, 2025 • 15min

Fired, Then Rehired in One Unbelievable Sales Move with Jamie Shanks

This is episode 750. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with social selling guru Jamie Shanks. Find Jamie on LinkedIn. JAMIE’S TIP:  “You just have to be willing to hear no. A no is fine. A no is like a maybe later, but you can’t be afraid of it.”  
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Apr 15, 2025 • 26min

Using Joe Swope’s Creativity Algorithm to Reignite Sales Performance

This is episode 749. Read the complete transcript on the Sales Game Changers Podcast website. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Joe Swope, author of “The Creativity Algorithm,” and Desmond Richelsen, VP of Sales at AMES, Inc. JOE’S TIP: “One specific thing someone should do is every day carve out a couple minutes, ask yourself why, when, and how is your next good idea, your transformative idea that will get you over that brick wall? How is it going to happen? What are you doing to invite it? Because that’s probably the most important thing in your sales practice, is your own mind.” DESMOND’S TIP: “Make sure that you are being the best that you can be, and that will allow everybody else to follow you in the right direction.”  
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Apr 9, 2025 • 15min

Winning Complex Sales by Engaging the Right Internal Resources with Juniper's Jon Jumento

This is episode 748. Read the complete transcription on the Sales Game Changers Podcast website. This is a Sales Story and a Tip episode! Watch the video of the interview here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jon Jumento, Sales Director, Aerospace and Defense at Juniper. Find Jon on LinkedIn. JON'S TIP:  "In complex B2B and B2G sales, your product isn’t your only differentiator—your account team is. It’s how you show up, how you execute, and how you take care of your customer that sets you apart.”
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Apr 8, 2025 • 13min

The Denied Discount Request That Turned into a Fast PO for Kurt Greening

This is episode 747. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Kurt Greening, EVP of Sales and Marketing at Securis. Find Kurt on LinkedIn. KURT'S TIP:  "The idea is, ‘Hey, I hear you. Love to help you, but I need to collaborate with you to understand what you’re trying to accomplish, and I’ll put that together as a document that I’ll use to justify why we give you what you need."

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