Sales Game Changers | Tips from Successful Sales Leaders

This is episode 781. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred interviewed 2025 Sales Guru (from Global Gurus) Tom Searcy from Hunt Big Sales. Watch the video of this podcast on YouTube here. Find Tom on LinkedIn.  TOM'S TIP: "Always solving, never selling. The best salespeople don’t see themselves as sellers at all. They see themselves as problem-solvers. You’re not building a relationship; you’re building a community of relationships, your community with their community. That’s how you win the big deals."

This is episode 782. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today’s show, Fred interviewed 2025 Sales Guru (from Global Gurus) Carajane Moore from Hunt Big Sales. Watch the video of this podcast on YouTube here. Find Carajane on LinkedIn.  CARAJANE’S TIP: “Tighten your target and expand your network. Identify the 10 accounts you truly want, then work with people who know those decision-makers to get warm referrals — because in today’s noisy marketplace, the most effective path to senior buyers is through trusted introductions.”  

This is episode 780. Read the complete transcription on the Sales Game Changers Podcast website. This is an episode of the “AI and Selling Effectiveness Podcast.” Every other week, the IEPS posts a new show with IEPS Selling Essentials Marketplace partner Zeev Wexler from Viacry. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured more ideas on how organizations should be using AI. Zeev and Fred brought on Cvent VP of Sales Operations and Enablement Franci Hirsch to discuss how they are leading the way in AI for selling effectiveness application. Find Franci on LinkedIn. FRANCI’S TIP: “Before you invest in tools or declare that AI will transform your work, take time to educate yourself. Even a few foundational courses can give leaders the knowledge and confidence to inspire their teams to act.”  

This is episode 779. Read the complete transcription on the Sales Game Changers Podcast website. This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Thomas Hosmanek, Director, St. Ambrose University Sales Center. Find Thomas on LinkedIn.  THOMAS'' TIP: "Whatever industry you’re in, the thing that’s going to differentiate you is you—and your level of service.”

This is episode 779. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today’s show, Fred and Julie meet with Murtaza Ahmed, Chief Growth Officer Civilian, Health and SLED at SAIC. Watch the video of this podcast on YouTube here. Find Murtaza on LinkedIn.  MURTAZA’S TIP: “Don’t fall in love with your own capabilities — fall in love with the customer’s problem.”  

This is episode 777. Read the complete transcript on the Sales Game Changers Podcast website here. In this episode of Marketing for Selling Effectiveness, a sub-series of the Sales Game Changers Podcast, host Fred Diamond and co-host Julie Murphy of Sage Communications welcome a powerhouse guest. Zhenia Klevitsky, Chief Growth Officer at ITC Federal, appears on today's show. One of the key messages that the Institute for Effective Professional Selling (IEPS) strongly communicates is that Sales and Marketing must work stronger together today more than ever before. With two decades of experience in government contracting, Zhenia shares real-world strategies for aligning sales and marketing to win complex, high-stakes federal deals. She explains why the old silos between BD and marketing no longer work and how modern GovCon growth teams must act as a unified revenue engine. You’ll learn: ✅ Why mission-first messaging is essential in federal sales ✅ How account-based marketing (ABM) shapes perception long before the RFP ✅ The power of community involvement in building trust with government buyers ✅ Why thought leadership beats traditional capture in today’s market  ✅ How AI, automation, and shifting buyer expectations are changing the rules Zhenia also shares a detailed case study on how her team successfully embedded into a tight-knit local community in New Mexico and won a major contract through a bold mix of philanthropy, targeted marketing, and authenticity. Whether you're a B2G sales leader, a marketing strategist, or an executive navigating the federal buying landscape, this episode will challenge you to rethink your approach and embrace true collaboration. 🔔 Don’t forget to subscribe for more episodes that explore how sales and marketing can work together to drive effective growth in complex industries. #GovCon #FederalSales #SalesGameChangers #B2G #MarketingForSales #AccountBasedMarketing #ITCFederal #ZheniaKlevitsky #MissionFirst #SageCommunications #SalesLeadership #MarketingStrategy #BDTips

This is episode 776. Read the transcript on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today’s show, Lee Fisher, Vice President for Public Sector at Docusign discusses how public sector selling professionals can bring more value to their customers to help them achieve their mission. Lee will be a featured panelist at the hybrid IEPS Selling Essentials Workshop “End of Federal Busy Season Selling Strategies” on August 7. Learn more and register here. Find Lee on LinkedIn. LEE’S TIP: “You have to be good at a lot of things now. Knowing your missions, being consultative, being a master of your craft, using AI. And successful sales reps really care about their personal brand.”

This is episode 775. Read the complete transcript on the Sales Game Changers Podcast website. This is the fourth episode of the "AI and Selling Effectiveness Podcast." Every other week, the IEPS posts a new show with IEPS Selling Essentials Marketplace partner Zeev Wexler from Viacry. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured more ideas on how organizations should be using AI. It also featured the launch of the new Capgemini EVAL AI audit solution. Fred's guest again was expert in Digital Marketing, Blockchain & AI for Strategic Business & Revenue Growth Zeev Wexler, President of Viacry. Find Zeev on LinkedIn.  ZEEV'S TIP: “AI should help you bring out more of your unique voice, not more of the AI. If your sales emails, LinkedIn posts, or proposals all start to sound the same, you're losing the trust that real relationships are built on."

This is episode 774. Read the complete transcription on the Sales Game Changers Podcast website here. This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Deirdre Jones Director of the University of Toledo, Edward H. Schmidt School of Professional Sales. Find Deirdre on LinkedIn.  DEIRDRE'S ' TIP: “We create a safe environment where students can fail fast, learn, and get back up stronger. We teach our students to sell with confidence, courage, and compassion."

This is the second episode of the “Marketing and Selling Effectiveness Podcast.” Every other Tuesday, the IEPS posts a new show with Selling Essentials Marketplace partner Julie Murphy from Sage Communications. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today’s show, Julie shared insights on how marketing organizations can develop better content to help the sales process flow. Center for Elevating Women in Sales Leadership president Gina Stracuzzi also appeared on today’s show. Find Julie on LinkedIn.  JULIE’S TIP: “Good content will strengthen trust. Your customer will think, ‘These guys know what I need. They’re answering my questions. I’m excited about it. I’m learning—and they’re the experts.’