
Sales Game Changers | Tips from Successful Sales Leaders
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Latest episodes

Jun 6, 2025 • 8min
Win with Referral-Driven Selling for Enterprise Sales Teams Says Craig Lowder
This is episode 763. Read the complete transcript on the Sales Game Changers Podcast here. This is a Sales Story and a Tip episode! Watch the video of the interview here. Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with The Complete Client Acquisition System creator Craig Lowder. Find Craig on LinkedIn. CRAIG’S TIP: “Have you ever tried to sit on a one-legged stool? That’s why you need three strong referral partners in each category — it gives you balance and consistency.”

Jun 5, 2025 • 29min
Kennesaw State's Terry Loe Teaches College Students Sales as a Profession with Purpose and Pride
This is episode 762. This is the premiere episode of the Office Hours - Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. The show will feature interviews with sales professors at Universities with a sales excellence programs. Read the complete transcription on the Sales Game Changers Podcast website here. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show was the premiere episode Dr. Terry Loe from Kennesaw State University. He is the founder of the National Collegiate Sales Competition. Find Terry on LinkedIn. TERRY’S TIP: “We’re not just teaching students how to sell—we’re helping them build meaningful careers with integrity, professionalism, and purpose.”

Jun 3, 2025 • 22min
The Wild West of AI and the Urgent Need for an AI Sales Strategy with Zeev Wexler
This is episode 761. Read the complete transcription on the Sales Game Changers Podcast website here. This is the premiere episode of the new “AI and Selling Effectiveness Podcast.” Every other Monday, the IEPS will post a new show with Selling Essentials Marketplace partner Zeev Wexler from Viacry. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show was the premiere episode with Expert in Digital Marketing, Blockchain & AI for Strategic Business & Revenue Growth Zeev Wexler, President of Viacry. Find Zeev on LinkedIn. ZEEV’S TIP: “Mediocre is free. Every off-the-shelf tool by design is mediocre at best. If you don’t have a plan, you’re not going anywhere.”

May 29, 2025 • 21min
Elevating Global Hospitality Sales with Optimism, Empathy, and Vision with Hilton's Kate Walsh
This is episode 760. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Kate Walsh, Senior Director, Hilton, UK and Ireland. Find Kate on LinkedIn. KATE’S TIP: “My number one passion is building people up and fostering collaboration. I really believe in the power of a team and the incredible results that come from working together.”

May 26, 2025 • 31min
Driving Sales Performance Effectiveness Every Day with Caryn Kopp
This is episode 759. Read the complete transcription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling (IEPS) Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Caryn Kopp, Chief Door Opener® at Kopp Consulting. Kopp Consulting is an IEPS Selling Essentials Marketplace® (SEM) service provider. Learn more about the SEM here. Find Caryn on LinkedIn. CARYN’S TIP: “If you’re not tracking the percent of first meetings that go to second meetings, you have no idea how effective your first meetings really are.”

May 20, 2025 • 29min
From Family Roots to Public Sector Sales Impact with Kevin Davis and Taylor Davis
This is episode 758. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Effective Professional Selling Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Kevin Davis, President of Public Sector at OpenText, and his daughter Taylor Davis, a Federal Account Executive at Snowflake. IEPS Women in Sales Program Director Gina Stracuzzi also co-hosted the interview. Find Kevin on LinkedIn. Find Taylor on LinkedIn. KEVIN’S TIP: “Everything you do, especially in sales, is a reflection. Be coachable. Protect your brand.” TAYLOR’S TIP: “I was obsessed with being the best version of myself. The athlete’s drive carries over into sales.”

May 15, 2025 • 32min
From Sticking the Landing in Collegiate Gymnastics to Leading in Sales with Kristin Allstadt
This is episode 757. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Liz Elting, author of Dream Big and Win, and the cofounder of TransPerfect, a billion-dollar translation company. Center for Elevating Women in Sales Leadership (CEWL) Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales series of the Sales Game Changers Podcast. Find Kristin on LinkedIn. KRISTIN'S TIP: "Your mind is so powerful, and you are not your thoughts. You’re capable of endless possibilities if you stick your mind to something, believe in yourself, and stick to it.”

May 14, 2025 • 31min
Trusted OEM and VAR Partnerships That Win Public Sector Sales with John Podolak
This is episode 756. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with John Podolak, Chief Revenue Officer at IMPRES Technology Solutions, Inc. Find John on LinkedIn. JOHN'S TIP: “At a macro level, aligning with your partner's priorities is key. Executives appreciate honesty about where you’re aligned—and where you’re not.”

May 13, 2025 • 30min
Lead Quietly and Win Boldly with AWS Partner Development Leader Amy Belcher
This is episode 755. Read the complete trancription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Amy Belcher, Director, WW ISV Sales & Go To Market Strategy, AWS. Find Amy on LinkedIn. AMY'S TIP: ""Own it. Don’t wait for someone to invite you to grow—raise your hand, build your skills, and lead your career."

May 8, 2025 • 32min
Inside a Culture of Sales, Innovation, and Success with Liz Elting
This is episode 754. Read the complete transcript on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Liz Elting, author of Dream Big and Win, and the cofounder of TransPerfect, a billion-dollar translation company. Center for Elevating Women in Sales Leadership (CEWL) Program Director Gina Stracuzzi conducted the interview as part of the Women in Sales series of the Sales Game Changers Podcast. Find Liz on LinkedIn. LIZ'S TIP: "Take that risk. If you’re at a company, take the risk at something new. Suggest an idea. Act like an owner in a nice way, don’t act like you know everything, but offer ideas and then offer to carry them out. Risk takes us so far. It’s so fulfilling. It’s what changes companies and changes the world."