

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Oct 30, 2025 • 30min
The Science Behind Selling Effectiveness with Tom Snyder from Funnel Clarity
This is episode 797. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of the podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Tom Snyder of Funnel Clarity. Funnel Clarity is an IEPS Selling Essentials Marketplace partner. Read more about the Selling Essential Marketplace here. Find Tom on LinkedIn. TOM'S TIP: "Knowing what the right things to do are is not the same as being able to do them well. Excellence in sales, like any skill, takes relentless practice."

Oct 28, 2025 • 49min
How Hilton's Sales Teams Succeed with Noble Purpose with Frank Passanante and Lisa Earle McLeod
This is episode 796. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of the podcast here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Frank Passanante, Global Head of Sales at Hilton. Also appearing is Lisa Earle McLeod, author of "Selling with Noble Purpose." Find Frank on LinkedIn. Find Lisa on LinkedIn. FRANK'S TIP: "Purpose is a North Star, it's a compass, and when it's aligned, it becomes that source of energy. It should align with where you get energy and it should align with your ability, even through volatile times, to persevere and ultimately to see sustained ongoing performance success." LISA'S TIP: "You have really understood, at a very deep level, the way that money and meaning go together. They're not siloed. The best sales teams don't have to choose between purpose and profit; they use purpose to drive profit."

Oct 23, 2025 • 31min
Inspiring Future Sales Professionals at UT Dallas with Semira Amirpour
This is episode 795. Read the complete transcription on the Sales Game Changers Podcast website here. This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Semira Amirpour, Award-winning Marketing professor and Sales Coach at The University of Texas at Dallas. Find Semira on LinkedIn. SEMIRA'S TIP: "Take feedback as a gift. It's one of the most valuable tools for lifelong success."

Oct 21, 2025 • 37min
Creating Meaningful Value on the First Sales Call with Lee Salz and Wes Amann
This is episode 794. Read the complete transcription on the Sales Game Changers Podcast website The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Lee Salz, author of "The First Meeting Differentiator." Also appearing is Wes Amann, VP of Sales at Filterbuy. Find Lee on LinkedIn. Find Wes on LinkedIn. LEE'S TIP: "Everyone wants to talk about closing techniques, but closing problems are just a symptom. The real issue starts in the first meeting. If that foundation is weak, the deal is weak." WES' TIP: "It's not about making a thousand calls. It's about making connections. Always bring value, and always build a human connection."

Oct 14, 2025 • 10min
How a Fresh LinkedIn Job Title Search Led to New Business for Hilton's Shawn Parker
This is episode 793. Read the complete transcription on the Sales Game Changers Podcast website here. This is a Sales Story and a Tip episode! Watch the video of the interview here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Shawn Parker, Executive Director of Strategic Accounts and Corporate Group Sales at Hilton. Find Shawn on LinkedIn. SHAWN'S TIP: "Be hungry, be curious, be humble. That's how new opportunities appear."

Oct 9, 2025 • 42min
How Dr. Linda Alkire Builds Career Ready Texas State Sales Grads
This is episode 792. Read the complete transcript on the Sales Game Changers Podcast website here. This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Dr. Linda Alkire, Director of The Center for Professional Sales at Texas State University. Find Dr. Alkire on LinkedIn. DR. ALKIRE'S TIP: "Sales isn't just about closing deals. It's about understanding customers, creating value, and building relationships and that's what we teach our students every day."

Oct 6, 2025 • 27min
How Empathy and Innovation Will Drive the AI Revolution with Kristen Johnson from AWS
This is episode 791. Read the complete trancription on the Sales Game Changers Podcast website here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Dr. Kristen Johnson from AWS. She will be a presenter at the October 9 Women in Sales Elevation Conference. Register here to attend the event. Watch the video of this podcast on YouTube here. Find Kristen on LinkedIn. KRISTEN'S TIP: "Women are uniquely positioned to help with this because we bring empathy, opportunity, and creativity to thrive in an environment where the shiver of sharks is coming so quickly. Our ability to step into leadership roles with AI is not only unprecedented, it's essential."

Sep 25, 2025 • 26min
Elevating Public Sector Sales with Leadership and Marketing Insights from Tony Celeste
Tony Celeste, President of Ingram Micro Public Sector, shares valuable insights on driving success in public sector sales. He emphasizes the importance of credibility, achieved through active listening and thought leadership. The discussion covers aligning sales and marketing for better enablement, with tangible examples of successful campaigns. Celeste also tackles navigating changes driven by AI and compliance, advocating for clarity over jargon in messaging. His final takeaway centers on the power of continuous learning and building trusted relationships.

Sep 17, 2025 • 25min
Unlocking Winning Public Sector Partnerships with Mike Cannady from AWS
Mike Cannady, the Global Director of Partner Programs and Strategic Initiatives at AWS Public Sector, shares insights on building successful partnerships in government and beyond. He discusses the rapid growth of AWS and the importance of leveraging partners as essential tools for expanding reach. Mike highlights the impact of AI on channel dynamics and addresses partner concerns like digital sovereignty. He emphasizes the need for clear priorities and aligns business strategies to succeed, advocating transparency and fun as core leadership principles.

Sep 11, 2025 • 36min
How Samford University Prepares Students for Sports and Sales Career Success
This is episode 788. Read the complete transcription on the Sales Game Changers Podcast website. This is a special episode of the "Office Hours – Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the University Sales Center Alliance. Watch the interview on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show is a special "Office Hours – Sales Professors Unplugged" episode featuring Dr. Darin White, Founding Director, Sports Industry Program at Samford University, and Dr. Clif Eason, Director, Professional Sales Program at Samford. Find Dr. White on LinkedIn. Find Dr. Eason on LinkedIn. DR. WHITE'S TIP: "Relationships are never going to go out of style. No matter how much AI or technology we get, having the ability to build authentic, caring, servant-oriented relationships is everything." DR. EASON'S TIP: "We've built our curriculum not to teach students how to sell a product, but to teach students how to communicate effectively and persuasively, and hopefully build those skills of resilience and work ethic along the way."


