

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Sep 23, 2026 • 24min
Skills That Separate Great Sellers from Everyone Else with Cribl's Andy Hershey
This is episode 875. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2nd. Learn more here. Today's show featured an interview with Andy Hershey, Vice President of Strategic Sales, Americas at Cribl. Find Andy on LinkedIn. ANDY'S TIP: "Research, who's the best seller you or anyone in your network knows, who's the most successful person that's mid-career or late-career, and reach out to them. Ask them to mentor you."

Sep 17, 2026 • 33min
Inside Utah State's Approach to Building Professional Sellers with Dr. Sterling Bone
This is episode 874. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2nd. Learn more here. Today's show featured an interview with Dr. Sterling Bone, Professor and Director of Huntsman ProSales at Utah State University - Jon M. Huntsman School of Business. Find Sterling on LinkedIn. STERLING'S TIP: "Trust your mechanics, trust your process, trust your systems, but find your soul and rediscover your soul of why you sell. I think it's taking a minute and thinking, why is it that what we do changes lives? How do we really impact? What are the real benefits that we provide?"

Sep 16, 2026 • 18min
5 Keys to Partner Account Management Success with Carmen Sorice
This is episode 873. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2nd. Learn more here. Today's show featured an interview with Carmen Sorice, EVP of Business Development and Cost Management Solutions at E78. Find Carmen on LinkedIn. CARMEN'S TIP: "Be proactive. Don't wait for the phone to ring, or the text to come in, or the email to come in. Be proactive. As an OEM partner manager, try and anticipate what your partners are seeing. Be proactive, communicate in a proactive manner, act in a proactive manner."

Sep 16, 2026 • 23min
Bina Shah on What Remains When the Title Goes Away
This is episode 872. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, Gina meets with Bina Shah, Advisor at Outliveme and Former Group Sales Develpoment Director at Oracle. Find Bina on LinkedIn. BINA'S TIP: "No matter where you are in your tenure, showing up every day with authenticity and the work ethic to do the best you can, and how do you uplift the organization. In those important boardroom meetings, in those important C-level meetings, internal or external, what brought me credibility is talking with a point of view backed by data and standing up for myself."

Sep 9, 2026 • 28min
SAS Alliance Leader John Carey on How Partners Can Turn AI into Measurable Customer Value, Part Two
This is episode 871. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2. Learn more here. Today's special two-part show featured an interview with John Carey, Senior Vice President of Global Channels at SAS, and Tom Snyder, Co-Founder of Funnel Clarity. Find John on LinkedIn. Find Tom on LinkedIn. JOHN'S TIP: "Understand the customer first, because if you can't understand the pain of the customer, how do you identify whether you can be of any assistance? If we're not driving value, we can't be in the conversation."

Sep 9, 2026 • 25min
SAS Alliance Leader John Carey on the AI Execution Problem Hampering SMBs, Part One
This is episode 870. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on October 2. Learn more here. Today's show featured an interview with John Carey, Senior Vice President of Global Channels at SAS, and Tom Snyder, Co-Founder of Funnel Clarity. Find John on LinkedIn. Find Tom on LinkedIn. JOHN'S TIP: "Skills are one of the biggest differentiators between AI experimentation and AI execution. If we're going to move AI into the business, we're going to need people who can connect AI initiatives to business goals. They're going to be able to prepare data, manage change, and measure outcomes."

Sep 2, 2026 • 28min
Stop Waiting Until You're Ready: Kristyn Hogan's Blueprint for Career Growth at Cisco
This is episode 869. Read the complete transcription on the Sales Game Changers Podcast website. This is a Women in Sales Leadership sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! *]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" tabindex="-1" data-turn-id= "request-WEB:de0e0349-5442-49a8-850c-e5ff59b2cd30-382" data-testid= "conversation-turn-12" data-scroll-anchor="true" data-turn= "assistant"> On today's show, Gina meets with Kristyn Hogan, Global Vice President of Partner Sales at Cisco. Find Kristyn on LinkedIn. KRISTYN'S TIP: "Know where you want to go. You don't have to know how you're going to get there, you don't have to know exactly what it is, but have a big crazy dream of where you want to go, invest in the relationships and people who are going to push you and help you get there."

Aug 27, 2026 • 29min
Building Sales-Ready Graduates at the University of Cincinnati with Ann Sojka
This is episode 868. Read the complete transcription on the Sales Game Changers Podcast website. This is an Office Hours: Sales Professors Unplugged sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on September 11. Learn more here. Today's show featured an interview with Ann Sojka, Assistant Professor of Marketing at the University of Cincinatti. Find Ann on LinkedIn. ANN'S TIP: "One huge life motto of mine is no ask, no get. If you never ask, the answer is always no. It takes a lot of courage to be bold and ask difficult questions, but if you don't ask, you're never going to get it."

Aug 26, 2026 • 27min
What Many Years at Red Hat Taught Joel Jackson About Growing Deep Customer Relationships
This is episode 867. Read the complete transcription on the Sales Game Changers Podcast website. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! The Institute for Effective Professional Selling has launched the Partner Revenue Academy for partner account managers who are looking to become more effective active sellers. The next 6-session cohort launches on September 11. Learn more here. Today's show featured an interview with Joel Jackson, Senior Vice President of Worldwide Technology Sales and Client Adoption at Red Hat. Find Joel on LinkedIn. JOEL'S TIP: "It's not the most technical rep that survives ever. It's also not the most intelligent one that survives. It's the one that is adaptable to change. I think adaptability starts with being curious."

Aug 19, 2026 • 27min
Align Sales, Marketing, and Channels to Better Serve Public Sector Says Fivecast's Tony D'Angelo
This is episode 866. Read the complete transcription on the Sales Game Changers Podcast website. This is a Marketing and Selling Effectiveness sub-brand of the Sales Game Changers Podcast. Watch the video of this podcast on YouTube here. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. FeedSpot named the Sales Game Changers Podcast at a top 20 Sales Podcast and top 8 Sales Leadership Podcast! Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! On today's show, Fred Diamond and Julie Murphy meet with Tony D'Angelo, Vice President of Public Sector at Fivecast. Find Tony on LinkedIn. TONY'S TIP: "Master your craft. Be an expert. Don't apologize for what you do. Be proud of it. We're solving problems, we're bringing technology to people that have real problems and solving those problems."


