Natalie Lambert

Founder of GenEdge, a consultancy that helps marketers take advantage of generative AI through customized workshops, training, and consulting. Formerly the global director of applied AI for marketing at Google.

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May 6, 2025 • 47min

Building an AI Content Team: How to Rapidly Outperform Your Competitors

Natalie Lambert, Founder of GenEdge and former global director of applied AI for marketing at Google, shares her expertise on building an AI-powered content team. She discusses how AI can streamline content creation, boosting productivity without burning out human resources. Natalie emphasizes the importance of structured learning, team dynamics, and training for marketers. She also dives into crafting custom GPTs for tailored content and the iterative feedback process that enhances content quality over time.

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