Natalie Lambert
Founder of GenEdge, a consultancy that helps marketers take advantage of generative AI through customized workshops, training, and consulting. Formerly the global director of applied AI for marketing at Google.
Best podcasts with Natalie Lambert
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May 6, 2025 • 47min
Building an AI Content Team: How to Rapidly Outperform Your Competitors
Natalie Lambert, Founder of GenEdge and former global director of applied AI for marketing at Google, shares her expertise on building an AI-powered content team. She discusses how AI can streamline content creation, boosting productivity without burning out human resources. Natalie emphasizes the importance of structured learning, team dynamics, and training for marketers. She also dives into crafting custom GPTs for tailored content and the iterative feedback process that enhances content quality over time.
Jan 21, 2025 • 27min
Navigating the AI Revolution in Government Sales and Marketing with Natalie Lambert
In this enlightening conversation, Natalie Lambert, Founder and Managing Partner at GenEdge Consulting, dives into the transformative impact of AI on government sales and marketing. She discusses strategies for optimizing the buyer's journey using AI tools, ensuring quality in customer engagement, and navigating the legal and ethical implications of AI-generated content. Natalie also shares practical tips on integrating AI into daily workflows, encouraging listeners to reshape their routines for enhanced effectiveness. Her insights are a must for anyone looking to thrive in the modern sales landscape.
