AI Explored Building an AI Content Team: How to Rapidly Outperform Your Competitors
185 snips
May 6, 2025 
Natalie Lambert, Founder of GenEdge and former global director of applied AI for marketing at Google, shares her expertise on building an AI-powered content team. She discusses how AI can streamline content creation, boosting productivity without burning out human resources. Natalie emphasizes the importance of structured learning, team dynamics, and training for marketers. She also dives into crafting custom GPTs for tailored content and the iterative feedback process that enhances content quality over time.
AI Snips
Chapters
Transcript
Episode notes
Natalie’s Early Google AI Role
- Natalie Lambert shares her early experience working at Google to bring AI to marketers. - She faced both supporters and skeptics but focused on showing AI's strengths practically.
Define Granular AI Micro-Tasks
- Define granular micro-tasks specific to platforms like LinkedIn when building AI content specialists. - Tailor AI specialists per channel for tone, style, and content type to maximize relevance.
Build AI Content Specialists
- Use custom GPTs to create AI content specialists for specific tasks within your workflow. - Link them in a thread to execute sequential tasks efficiently and enhance quality dramatically.