Sales Game Changers | Tips from Successful Sales Leaders

On this episode of the Sales Story and a Tip Podcast, Institute for Excellence in Sales cofounder Fred Diamond asks Mike Malloy of Malloy Industries for his key to success. This is a Sales Story and a Tip episode! Watch the video of the interview here. Subscribe to the Sales Game Changers Podcast now on Apple Podcasts! Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with fractional executive leader Mike Malloy. Meet Mike Malloy, the driving force behind Malloy Industries. With experience as a Deloitte consultant, traveling sunglasses salesman, and incubator program director at Halcyon, Mike's mission is to empower entrepreneurs by helping them buy back their time and focus on growth. In this podcast, Mike shares the inspiring story of how he helped a CEO, Catherine, who wanted to triple her revenue in the K-12 education space. She needed someone who could build a scalable sales strategy — and that's where Malloy Industries stepped in. After a thorough sales assessment, Mike introduced Catherine to three vetted fractional executives who matched her business goals and values. By selecting Michael, a strategist and hands-on executor, Catherine found her perfect match to build out her sales processes, increase win rates, and transform her business. 🔥 Key Takeaways: • The power of fractional executives for small business growth • Building trust and value in business relationships without keeping score • Planting seeds of success through networking and generosity. If you're a sales professional looking to scale and seeking a reliable sales partner, this is a must-watch! Learn how a "giver's mindset" can transform business and help you achieve your goals.

This is episode 708. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured AWS Public Sector Partner Sales Leaders Ash Thankey and Andrew Christian. ASH'S TIP: "We don't want stagnation at AWS. We want to make sure that people are hydrating themselves with knowledge and are learning and advancing themselves. Keep learning and keep being curious." ANDREW'S TIP: "Learn as much as you can continually. What we do takes practice. There's a lot to continue to learn with the technology landscape. Everything is changing day to day. In addition to just being better with the foundations as a salesperson, you also have to understand the context that customers are trying to make sense of these new changes as well. Learning as much as you can is really the only way that you're going to keep up with that."

Jillian Swenson, a sales leader at Amazon Web Services, discusses the dynamics of federal partnerships. She emphasizes how Independent Software Vendors can tailor solutions for government needs. The conversation navigates the challenges of lengthy sales cycles and compliance in the federal sector. Mike Blake shares insights on maintaining resilience in tough sales scenarios. Both leaders stress the importance of understanding customer needs and leveraging generative AI to enhance sales strategies and differentiate oneself in the competitive landscape.

In a lively discussion, Jason Adolf, Vice President at Appian, shares his expertise on engaging government customers. He urges sales professionals to break free from the COVID mindset and actively participate in events to foster relationships. Jason dives into the value of low-code solutions that simplify processes for government agencies. He emphasizes the importance of understanding budget dynamics and crafting tailored sales strategies. With a focus on trust and consultative selling, he explains how to adapt in a competitive federal marketplace.

In this engaging conversation, Marc Monday, Vice President of Global Partnerships & Alliances at Deltek, shares his insights into the power of partnerships in enterprise sales. He discusses the importance of understanding customer needs and leveraging local knowledge to navigate complex solutions like ERP systems. Marc emphasizes how AI can enhance partner management and sales strategies, while stressing the need for a customer-centric approach. He also warns against viewing marketing as separate from sales, advocating for an integrated strategy to drive success.

Theresa Caragol, Founder and CEO of AchieveUnite, is an expert on partnerships and author of 'Partnering Success'. She discusses the critical role of strategic alliances for growth in today's market. Theresa highlights the Partnering Quotient Index (PQI) to measure trust in partnerships. She also identifies five personality types that can improve collaboration. Additionally, she shares insights on fostering effective partner organizations using the 'five Ps' framework and emphasizes the changing dynamics with AI shaping partnership strategies.

Alan Versteeg, Global Chief Revenue Officer at Growth Matters International, and James Hickman, Director of Sales at Altron Digital Business, dive deep into revitalizing sales coaching in South Africa. They discuss the importance of investing in sales management for sustainable growth and the shifting landscape due to hybrid work models. Versteeg emphasizes the necessity for salespeople to adopt a professional mindset, while Hickman highlights the critical role of actionable insights. Together, they advocate for effective coaching and sales forecasting as keys to organizational success.

This is episode 702. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Anna Frazzetto, the former Chief Revenue Officer at Airswift, a workforce solutions (staffing and recruitment) organization. ANNA'S TIP: "With the clients that you currently work with, find out something that you don't know about them. Because there's going to be something that you don't know. Either about the individual that you sell to. Have you done research specifically? If you're selling to a C-level person, maybe they belong to a certain committee that you didn't know about. Find out something new. Every bit of information helps out."

This is episode 701. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement here. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Mark Magnacca, President and Co-Founder, Allego, Inc. and Mark Lonzo, Director of Sales Development at The Hillman Group. MARK MAGNACCA'S TIP: "To take your sales career to the next level, pick a philosophy. In the same way that there's lots of great philosophies out there in terms of how to grow your business, how to be consultative, the key is to try to find one that you can actually follow. Trying to mix and match or mix religions, so to speak, is a lot harder than to pick one approach that you believe in and that you can hold onto and stay with over the long term." MARK LONZO'S TIP: " I have a sign in my office that says, "If we're not changing, we're dying." Always look for ways that you're always changing and evolving as a person. Don't become stagnant in your career. Always look for ways to improve. It's a constant self-improvement process that you need to engage in."

This is episode 700! Yay! Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Interviewing Fred for this monumental episode was LinkedIn Top Executive Voice Leader Kathy Obad. FRED'S TIP: "If one person listens to my podcast, then one person listens to my podcast, and I'm impacting one person. Now, I want thousands, but if you're making a difference with one person, and I know that the Sales Game Changers Podcast has done that, because people have told me. I know that the book has done that, because people have told me. Some people tell me they read it before they go on a sales call. The Love, Hope, Lyme book, I know that's impacting lives in a very, very challenging world. Anything we could do to make the world a better place is a good thing, even if it's one person at a time."