Sales Game Changers | Tips from Successful Sales Leaders

This is episode 670.  Read the complete transcription on the Sales Game Changers Podcast website. This is a "Sales Story and a Tip" podcast episode. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Federal News Network sales leader Jeffrey Wolinsky. JEFFREY'S TIP:  "The tip is how timing impacts your overall pipeline management. You need to have multiple companies, multiple prospects in all aspects of the sales process because timing is a factor that us on the selling side of the equation can't impact. Sometimes the timing has to be right for the prospect, even when all of the other aspects of the opportunity are lined up. Use timing in your favor but use timing to drive your pipeline to be more robust so that you can deliver the results that you want."

This is episode 669. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today’s show featured an interview with Women in Sales legend Barbara Weaver Smith, the author of Whale Hunting: How to Land Big Sales and Transform Your Company. BARBARA’S ADVICE:  “The Whale Hunters model is scout, hunt, harvest. It’s loosely derived from how the Inuit people hunted whales. We use a lot of their terminology and a lot of their belief and value system in our work. A whale hunting company is one that everybody in the company understands how they make money and their role in it. We do a lot of work with targeting ideal customers, which would be whales. A whale could give you a deal that’s 10 to 20 times bigger than your current average deal.”

This is episode 668. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today's show featured an interview with Women in Sales legend Jill Konrath. She's the founder of What's Really Possible. She's the author of 4 influential sales books including "Selling to Big Companies." JILL'S ADVICE:  "What do you care about? What matters? There are people whose passion is with the environment. There are other people whose passion is with health-related issues or fitness or whatever. To me, it doesn’t matter what it is. What matters is that we throw ourselves into something and contribute to society and to our world to make it a better place. To stand back and go, “There’s nothing I can do.” Well, that’s not true. Getting involved is something."

Tamara Sniffen, VP of Commercial Excellence at Stryker, shares her wealth of knowledge from 25 years in the medical device industry. She discusses the pivotal role of networking both internally and externally for career growth. Tamara emphasizes the importance of continuous learning and having a growth mindset. She highlights strategies for women in sales, including building connections through Internal Resource Groups. The dialogue also touches on collaboration in orthopedic sales, ensuring team cohesion and emotional well-being.

This is episode 666. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today’s show featured an interview with Antonia Van Becker and Greg Lee from the Self Health Institute. GREG’S ADVICE:  “Our body really pays attention to what we do in our brain, and really pays attention to what we do in our body. If we can consciously take a breath when we go to do important actions, and that breath is actually anchored in some of the things that we learn in processing our emotions, a conscious breath is an amazingly powerful thing to do before we pick up the phone to make the call. “Aah,” call. ANTONIA’S ADVICE: “When you’re taking that breath, whether it’s before you’re going on stage or picking up the phone, you’re breathing in and you are right here, right now. You’re thinking of present moment awareness, not worrying about the past or fearing the future. You are right in the present moment where the love happens, the healing happens, the knowing happens so that you can project your true spirit right in the moment.”              

This is episode 665. Read the complete trancript on the Sales Game Changers Podcast website here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today’s show featured an interview with Elyse Archer, CEO & Founder of She Sells. The show was hosted by IES Women in Sales Program Director Gina Stracuzzi. Elyse’s customer Amy Kniseley appeared on the show as well. ELYSE’S ADVICE:  “Instead of making a list of reasons why you can’t, in your head, why don’t you make a list of reasons why you can and quit going from worst case scenario to best case scenario. You have to be your own best advocate, not just in sales, but in life, in all areas of life. Make a list of reasons why it’s possible for you.  Your customers, your money, your job opportunities, they’re just going to mirror to you how you’re feeling and thinking about you. You’ll see things start to shift, but it has to start with you validating you first.”

This is episode 664. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today’s show featured an interview with sales leader and horse racing handicapping expert David Peed. David was featured on the podcast in 2019. Listen to the show here. DAVID’S ADVICE:  “Like when handicapping horse racing, it’s doing your homework. My first job as an individual contributor was before the internet was really up and running. I went to the library to study my clients and learn about them. I knew holistically what the agency did, what their mission was. It’s really do your homework. Trust your judgment, trust yourself. Give yourself some credit. More importantly and equally important, follow your passions. They will fuel you mentally and other ways into a successful career.”  

This is episode 663. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Margo Edris from Salesforce and Mayssa Haddad from AWS. Margo is the Institute for Excellence in Sales Jay Nussbaum Rising Sales Star Winner for 2024. Mayssa was the winner in 2023. Attend the award event here. MARGO’S ADVICE:  “I’m a big fan of setting the next meeting while in the current meeting, also doing those monthly meetings with who matters most, or really a quarterly cadence. But the more you stay in front of the right people and are stringent about your calendar and where you’re spending time and energy, that’s the real way to advance and see tangible results with what you’re trying to accomplish.” MAYSSA’S ADVICE:  “Find joy in what you do and find what motivates you. Find your why, why will you get up in the morning every day? What do you want to be remembered for at the end of your career? It’s only after you have answered those questions that you will be able to, one, understand your motivation, and two, operate at your most optimal and happiest level.

This is episode 662. Read the complete transcription on the Sales Game Changers Podcast website. Read more about the Institute for Excellence in Sales Premier Sales Employer (PSE) designation and program here. Purchase Fred Diamond’s best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Register for the IES Women in Sales Leadership Development programs here. Today’s show featured an interview with Gerilyn Horan, Vice President Group Sales & Strategic Accounts at Hilton. She is the Institute for Excellence in Sales Women in Sales Leadership Award recipient for 2024. Learn more here. GERILYN’S ADVICE:  “Ask for the business. I think we have to be very intentional about that this is why we’re here, we want this partnership. But that also, it should be a partnership. In any engagement, it’s not just we’re going to give and do and give and do. There should be a little bit of the what’s in it for us? As for the business, understand that the customer understands you’re committed and this is what you want, but that it is a two-way street, a strategic partnership, and there should also be some win in it just beyond that transaction for you and your company. When there’s skin in the game on both sides, it changes the dynamics of the relationship I think in a positive way, that is meaningful.”

Gabe Lullo from Alleyoop and Terry Husayn from Orum discuss empathy in sales, the role of SDRs in B2B sales, trends in sales prospecting, and the evolution of SDR career paths. They highlight the importance of consistent practice, mapping business processes, and leveraging automation tools to enhance efficiency.