This is episode 702.

Read the complete transcription on the Sales Game Changers Podcast website.

Read more about the Institute for Excellence in Sales Premier Women in Sales Employer (PWISE) designation and program here.

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Today’s show featured an interview with Anna Frazzetto, the former Chief Revenue Officer at Airswift, a workforce solutions (staffing and recruitment) organization.

ANNA’S TIP:  “With the clients that you currently work with, find out something that you don’t know about them. Because there’s going to be something that you don’t know. Either about the individual that you sell to. Have you done research specifically? If you’re selling to a C-level person, maybe they belong to a certain committee that you didn’t know about. Find out something new. Every bit of information helps out.”