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Sales Game Changers | Tips from Successful Sales Leaders

Specific Ways to Add Value Selling to Government Customers with Appian Federal Sales Leader Jason Adolf

Oct 17, 2024
In a lively discussion, Jason Adolf, Vice President at Appian, shares his expertise on engaging government customers. He urges sales professionals to break free from the COVID mindset and actively participate in events to foster relationships. Jason dives into the value of low-code solutions that simplify processes for government agencies. He emphasizes the importance of understanding budget dynamics and crafting tailored sales strategies. With a focus on trust and consultative selling, he explains how to adapt in a competitive federal marketplace.
29:01

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Emphasizing the urgency in government sales around the fiscal year's end highlights the need for clear communication of value propositions amidst stiff competition.
  • Adopting low-code development empowers federal agencies to create customized applications quickly while reducing costs, thereby increasing their operational efficiency.

Deep dives

Understanding Low-Code Development

Low-code development simplifies the process of building applications, providing a balance between commercial off-the-shelf (COTS) solutions and the flexibility necessary for customization. It allows organizations, particularly in the federal government, to leverage pre-built components while still being able to modify and configure applications to meet specific mission requirements. This approach not only reduces the total cost of ownership but also enables quicker adaptations to changes in regulations or operational needs. By utilizing low-code solutions, agencies can create highly tailored applications using accessible tools rather than engaging in complex coding practices, enabling them to respond more efficiently to their unique challenges.

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