Specific Ways to Add Value Selling to Government Customers with Appian Federal Sales Leader Jason Adolf

This is episode 706.

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Today's show featured an interview with Jason Adolf, Vice President - Global Public Sector Vertical at Appian.

JASON'S TIP:  "For people who sell to the government, shed the COVID mindset. You need to go out, find a trade show, find an industry day, find a networking event, and go register for it and go. Your government customers are coming out. Your partners are going to be there. Washington tends to be a very incestuous community as far as trading people. If you are not out there, somebody else is. Your competitor is out there. If you are not out there, you're not top of mind."