Specific Ways to Add Value Selling to Government Customers with Appian Federal Sales Leader Jason Adolf
Sales Game Changers | Tips from Successful Sales Leaders
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Navigating COTS and Government Sales Dynamics
This chapter explores the importance of commercial off-the-shelf products (COTS) for both general consumers and government customers, focusing on the specialized needs of organizations like the FDA. The discussion emphasizes the urgency of effective fund allocation as the federal fiscal year ends and the competitive challenges posed by larger corporations in the public sector.
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