Sales Game Changers | Tips from Successful Sales Leaders How Washington DC Won a Monster Tech Conference with Linda Erickson
Jan 8, 2025
Linda Erickson, a seasoned sales professional with a background in hospitality and conventions, shares her expertise in crafting unforgettable experiences. She discusses the strategic importance of Washington D.C. as a tech conference hub and highlights how storytelling, rather than data, captures attention. Erickson recounts a captivating site tour that secured a major conference contract, featuring unique elements like a Guinness World Record. The conversation also touches on collaboration and preparation as keys to successful events in a competitive landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
The Strategic Sales Approach to Winning a Major Tech Conference
01:39 • 4min
Immersive Site Tour Leads to Successful Conference Contract
05:14 • 5min
Attracting Major Tech Conferences: The Competitive Landscape of Washington D.C.
09:47 • 3min
Crafting Unforgettable Conferences and Sales
12:47 • 6min