Linda Erickson

Linda Erickson, a seasoned sales professional with a background in hospitality and conventions, shares her expertise in crafting unforgettable experiences. She discusses the strategic importance of Washington D.C. as a tech conference hub and highlights how storytelling, rather than data, captures attention. Erickson recounts a captivating site tour that secured a major conference contract, featuring unique elements like a Guinness World Record. The conversation also touches on collaboration and preparation as keys to successful events in a competitive landscape.