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How Washington DC Won a Monster Tech Conference with Linda Erickson

Sales Game Changers | Tips from Successful Sales Leaders

CHAPTER

The Strategic Sales Approach to Winning a Major Tech Conference

This chapter explores the importance of the Walter E. Washington Convention Center as a key location for events in D.C., detailing its amenities and vibrant surroundings. The discussion also includes a strategic sales narrative focused on securing a competitive corporate event through memorable experiences.

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