

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Jun 28, 2022 • 29min
Major Factors in Selling to the Federal Government with Blackwood's Sohale Razmjou
Sohale Razmjou, VP of Federal for Blackwood, shares his expertise in navigating federal sales complexities. He discusses strategies for tackling the critical buying season, including the significance of proof of concepts and funding identification. Sohale emphasizes the importance of authentic relationships and integrity in federal procurement. He also reflects on the shifting dynamics in federal employment, highlighting challenges in talent retention and the role of urgency in understanding agency missions. Lastly, he motivates listeners to embrace their 'why' to combat burnout.

Jun 27, 2022 • 33min
Best Questions for Disruptive Sales Discovery with Geoff Snavely
This is episode 523. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. GEOFF'S TIP: "Ask better questions to help you understand things better. Here's a paradox. If you want to take your sales career to the next level, stop selling. What I mean by that is you can actually sell more by not trying to sell something. Instead, view your role as helping people, helping customers understand their unique needs. Stop trying to sell and help people understand what it is they need to get them to a better place."

Jun 23, 2022 • 34min
High-Energy and Positive Flow Virtual Selling with Steve Brossman
This is episode 522. Tips for sales career success. Read the transcription on the Sales Game Changers Podcast website. STEVE'S TIP: "What is the experience from the minute somebody sees you, whether it's on social media, whether it's on LinkedIn, what is the experience that somebody is going to get when they have their first contact with you to the minute they actually invest and then after that? There was a great study from one of the Chicago universities that actually said, "People don't buy what you do or do for them, they buy how you make them feel before, during, and after doing business."

Jun 22, 2022 • 31min
Negotiating Win-Win Sales Deals with David B. Morse
This is episode 521. Read the complete transcript on the Sales Game Changers Podcast website. Tips for sales career success. DAVID'S TIP: "The goal is always the win-win. If you just look around yourself in today's world, the things that are of the most value have been done by collaborative or cooperation means. It's just simply the way it is. You can create more in a win-win. If it comes down to a power or win-lose, there's only so much that can be gained. Losers usually find a way to get back at you."

Jun 15, 2022 • 32min
Stop Telling Prospects You'd Love to Meet with Them Says Liz Wendling
This is episode 520. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. LIZ'S TIP: "It will take some time to shift what's coming out of your mouth. The more you start to do this in little subtle ways, before you know it, you drop that "I would love" language, and you start sounding completely different. The best part is you could actually watch people feel a compliment or feel something you're saying, because it's collaborative. You're not landing a bomb on them and just saying, I love working here. You're making it about them as well, and watch what happens to the relationship and the way that communication continues on."

Jun 14, 2022 • 32min
How Shifting Your Underlying Belief System Will Lead to Richer Sales Success with Ian Mills
This is episode 519. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. IAN'S TIP: "If I were to guide somebody on something they do that is potentially game-changing, what I always say to people is, go model somebody who does something that you don't do or can't do or don't believe you can do."

Jun 13, 2022 • 29min
Critical Issues for Pharma Sales Professionals with Merck's Todd Andrade
This is show 518. Tips for sales career success. Read the complete transcription on the Sales Game Changers Podcast website. TODD'S TIP: "Think to yourself, "What is the greatest increment of value that I can be doing for my business right now?" Stop what you're doing and go do that. That's how you're going to be successful."

4 snips
Jun 8, 2022 • 29min
How Hypnotherapy Can Help You Get Past Your Sales Blocks with Jim Zboran
Jim Zboran, a serial entrepreneur and hypnotherapist, shares his expertise in overcoming subconscious blocks that hinder sales success. He emphasizes the power of repetition and emotional impact in achieving goals. Zboran discusses strategies to tackle self-sabotage and unlock self-promotion by addressing mental barriers. He also highlights the importance of maintaining motivation in a challenging sales environment and offers techniques for effective goal visualization. Tune in for practical tips to enhance your sales performance through mental clarity!

Jun 7, 2022 • 31min
Using Intercultural Creativity and Innovation to Gain a Sales Edge with Genein Letford
This is episode 516. Tips for sales career advancement. Read the complete transcription on the Sales Game Changers Podcast website. GENEIN'S TIP: "Find the miracles in the mundane. Right now, look at what's in front of you and pick up something that you've been exposed to for a long time. Look for one new thing you've never noticed before. With that, you can look at your services. Try to find one thing you've never noticed about your service before. First you do it with an object in front of you to make it concrete and then you can take it into the abstract. One thing in my observational chapter that I never noticed before or that I can add in dealing with the mundane things that you're just so used to really seeing, that's biomimicry, how we can look at nature that we walk past. Look at it with a new eye, a fresh eye and there's your innovation."

9 snips
Jun 6, 2022 • 41min
Powerful Sales Networking Strategies for Success with Jake Kelfer
Jake Kelfer, a two-time author and founder of the Professional Basketball Combine, shares powerful insights on mastering networking for sales success. He discusses how to identify your top networking goals and integrate them into daily habits. The conversation highlights effective strategies for virtual networking, emphasizing relational interactions over transactional ones. Kelfer draws parallels between basketball and sales, stressing the importance of preparation and follow-ups. Discover the five-step process that can transform your networking approach!


