Major Factors in Selling to the Federal Government with Blackwood's Sohale Razmjou

Sohale Razmjou, VP of Federal for Blackwood, shares his expertise in navigating federal sales complexities. He discusses strategies for tackling the critical buying season, including the significance of proof of concepts and funding identification. Sohale emphasizes the importance of authentic relationships and integrity in federal procurement. He also reflects on the shifting dynamics in federal employment, highlighting challenges in talent retention and the role of urgency in understanding agency missions. Lastly, he motivates listeners to embrace their 'why' to combat burnout.