

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Aug 21, 2023 • 29min
What Joe Markwordt Teaches College Students about Sales Professionalism
This is episode 624. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! After a successful career in sales leadership at companies such as Salesforce, Silicon Graphics, Oracle, and DEC, Joe Markwordt is taking his talents to Loyola University in Baltimore teaching sales to college students. Joe also appeared on the podcast in 2018. Listen to that podcast here. JOE'S TIP: "It took me about six years to become what I would consider to be a sales professional, and another five years to earn what I consider to be a PhD in sales. You might say, where do you get a PhD in sales? Well, you get it in the University of Hard Knocks, and that's where tuition payments are the commissions lost on deals that you could have won. Here's my advice. Learn from your mistakes. You mentioned that early on, learning, you're going to lose deals, you're going to blow calls, you're going to mess up. Every time you do that, you're paying a tuition payment into getting that PhD in sales. But you got to learn from it. You've got to incorporate the learnings into the next thing, so the next time instead of spending six months on a deal you're going to lose, you cut the bait after two months, you disqualify, and you move on to the next deal."

Aug 17, 2023 • 32min
Conscious Leadership for Organizational Growth with Hilton's Kim Napolitano
This is episode 623. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Kim Napolitano is Executive Director for Industry Relations and Intermediary Group for Sales at Hilton Worldwide. Gina Stracuzzi, Program Director for the IES Women in Sales programs, conducted this interview. KIM'S TIP: "If you are sincere about growing in your space in a leader or whatever that looks like, feel free to get a professional coach. There are so many out there, great organizations that represent these coaches. They do a lot of great work and they're able to speak to you from a position that more than likely your own leader either may not be aware of or may not feel comfortable speaking to you in a certain way. This is a great way for you to get some additional feedback."

Aug 2, 2023 • 26min
Financial Fluency for Sales Leaders with NerdWallet's Andy Bell and Rhythm's Tommy McNulty
This is episode 622. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! TOMMY'S TIP: "Be curious about yourself. What I mean by that is understand why you are winning deals; understand why you're losing deals. If it's hard for you to understand that, go find someone like me, or Andy, and ask that question and they'll help you figure it out." ANDY'S TIP: "If you're an SDR, AE, manager, leader, whatever, is embrace the grind. Sales is a grind, and if you out grind people, you'll usually beat them, and you'll be very successful, and you'll become a better person for it."

Jul 25, 2023 • 30min
Motivational Insights for Women in Sales Leaders from Avanade's Barbara Pawar
Barbara Pawar, VP of sales at Avanade, shares insights on navigating workplace challenges for women, the importance of allies in promoting gender equality, and strategies for new sales leaders to effectively manage hybrid teams.

Jul 18, 2023 • 30min
Public Sector Sales Insights with KPMG's Lorna Stark
Explore the vital role of relationship-building in public sector sales, especially for women navigating this landscape. Discover how government contracts face modernization challenges amid digital advancements. Delve into the unique strengths women bring to the sales arena, balancing empathy and risk-taking. Uncover the complexities around generative AI adoption in government and the critical need for sales professionals to guide that journey. Empowering insights make this discussion a must-listen!

Jul 11, 2023 • 31min
Breaking Through Self-Limiting Beliefs with Sales and Performance Coach Carrie Esker
Carrie Esker, a sales and performance coach, helps professionals conquer self-limiting beliefs to reach their full potential. She emphasizes the importance of a regulated nervous system for performance and effective client interactions. With engaging personal anecdotes, Carrie shares how resilience shapes one’s path in sales. Techniques like journaling and affirmations are discussed for overcoming barriers. She also explores the commitment required in coaching, advocating for mindfulness and curiosity to foster growth in both personal and professional realms.

Jul 6, 2023 • 31min
Sales Leadership Winning Ways with Joan Fletcher
This is episode 618. Read the complete transcript on the Sales Game Changers Podcast here. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Joan Fletcher is a leadership coach. Learn more about her company Winning Ways here. This interview was conducted by the IES Women in Sales program director Gina Stracuzzi. JOAN'S TIP: "Figure out why. Figure out your why, like Simon Sinek's book, but know why you're doing what you're doing every day. It better not be just a job. Make it more than that. Figure that out and then make sure you're focused on that in your sales, and you'll be much happier and you'll have much more success."

Jun 27, 2023 • 31min
How SAP and Royal Caribbean Transformed Sales Practices with Dr. Philip Squire
This is episode 617. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Dr. Philip Squire is the author of Selling Transformed. PHILIP'S TIP: "I realized after a couple of years of looking at the data that actually customers weren't so much interested in competence, and skills, and sales methodology, and process, but they were really interested in the core values that salespeople demonstrated." GRANT'S TIP: "To move forward, let go of the 1980s consultative sales tips and tricks and everything else to manipulate the sale. We don't live there anymore." AXEL'S TIP: "in the cloud market, trust and loyalty are the two things you're looking for. When you try to establish trust, you cannot fake. You need to be authentic. You need to be really customer-centric, otherwise it'll be felt as being not authentic."

Jun 27, 2023 • 24min
Championing a Buyer-Centric Sales Approach with Altrata Sales Leader Khris Fenton
This is episode 616. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Khris Fenton is the VP of Sales Development and Partnerships at Altrata. KHRIS' TIP: "Beyond just the focusing on yourself as a sales professional, realize that you've got to have that discipline and balance in your total life in order to be a more effective professional. Play the long game, invest in yourself, do good by others, and generally the universe will reward that."

Jun 22, 2023 • 26min
Discover Your Inner Sales Greatness with Jolt Author Larry Long, Jr.
This is episode 615. Read the complete transcript on The Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Larry Long, Jr. is the author of Jolt!: Get Zapped into Intentionality: Rediscover and Believe in Your Inner Greatness. LARRY'S TIP: "As a sales professional, sales leader, you're a business owner. I encourage you to run your business like a business, and most businesses have a business plan. The one action I want you to take right now is write a business plan. Go ahead and document where you want to go. Document who you need to mount up. Because if you want to go fast, go alone. If you want to go far, let's go ahead and mount up with a team and then let's execute on that game plan."


