

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Jul 11, 2023 • 31min
Breaking Through Self-Limiting Beliefs with Sales and Performance Coach Carrie Esker
Carrie Esker, a sales and performance coach, helps professionals conquer self-limiting beliefs to reach their full potential. She emphasizes the importance of a regulated nervous system for performance and effective client interactions. With engaging personal anecdotes, Carrie shares how resilience shapes one’s path in sales. Techniques like journaling and affirmations are discussed for overcoming barriers. She also explores the commitment required in coaching, advocating for mindfulness and curiosity to foster growth in both personal and professional realms.

Jul 6, 2023 • 31min
Sales Leadership Winning Ways with Joan Fletcher
This is episode 618. Read the complete transcript on the Sales Game Changers Podcast here. Purchase Fred Diamond’s new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Joan Fletcher is a leadership coach. Learn more about her company Winning Ways here. This interview was conducted by the IES Women in Sales program director Gina Stracuzzi. JOAN’S TIP: “Figure out why. Figure out your why, like Simon Sinek’s book, but know why you’re doing what you’re doing every day. It better not be just a job. Make it more than that. Figure that out and then make sure you’re focused on that in your sales, and you’ll be much happier and you’ll have much more success.”

Jun 27, 2023 • 31min
How SAP and Royal Caribbean Transformed Sales Practices with Dr. Philip Squire
This is episode 617. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond’s new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Dr. Philip Squire is the author of Selling Transformed. PHILIP’S TIP: “I realized after a couple of years of looking at the data that actually customers weren’t so much interested in competence, and skills, and sales methodology, and process, but they were really interested in the core values that salespeople demonstrated.” GRANT’S TIP: “To move forward, let go of the 1980s consultative sales tips and tricks and everything else to manipulate the sale. We don’t live there anymore.” AXEL’S TIP: “in the cloud market, trust and loyalty are the two things you’re looking for. When you try to establish trust, you cannot fake. You need to be authentic. You need to be really customer-centric, otherwise it’ll be felt as being not authentic.”

Jun 27, 2023 • 24min
Championing a Buyer-Centric Sales Approach with Altrata Sales Leader Khris Fenton
This is episode 616. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond’s new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Khris Fenton is the VP of Sales Development and Partnerships at Altrata. KHRIS’ TIP: “Beyond just the focusing on yourself as a sales professional, realize that you’ve got to have that discipline and balance in your total life in order to be a more effective professional. Play the long game, invest in yourself, do good by others, and generally the universe will reward that.”

Jun 22, 2023 • 26min
Discover Your Inner Sales Greatness with Jolt Author Larry Long, Jr.
This is episode 615. Read the complete transcript on The Sales Game Changers Podcast website. Purchase Fred Diamond’s new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Larry Long, Jr. is the author of Jolt!: Get Zapped into Intentionality: Rediscover and Believe in Your Inner Greatness. LARRY’S TIP: “As a sales professional, sales leader, you’re a business owner. I encourage you to run your business like a business, and most businesses have a business plan. The one action I want you to take right now is write a business plan. Go ahead and document where you want to go. Document who you need to mount up. Because if you want to go fast, go alone. If you want to go far, let’s go ahead and mount up with a team and then let’s execute on that game plan.”

Jun 21, 2023 • 31min
Why Salesforce is a Premier Women in Sales Employer with Jennifer Ward
This is episode 614. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond’s new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! JENNIFER ON WHY SALESFORCE IS A PWISE: "Always be learning and always leaning into being curious. I think that’s very important in our role and in all sales roles as well. For women, I would say believe in your own growth and potential and don’t let others define what roles that you’re going to be aspiring to."

Jun 15, 2023 • 23min
Succeeding as an African American, Woman in Sales Leader with AT&T's Jaron Felder
This is episode 613. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! JARON'S TIP: "The power of one more. Make one more call. Do one more door knock. Do one more follow up, but just one more. You’ll be surprised what that one more will yield for you from a revenue perspective. Activity yields results, so do the power of one more."

Jun 12, 2023 • 24min
612: Developing Skills for Difficult Conversations with "Talking on Eggshells" Author Sam Horn
Tips for sales career success. This is episode 612. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Find Sam Horn's new book "Talking on Eggshells: Soft Skills for Hard Conversations" here. SAM'S TIP: "Pema Chodron said, “Do not let people pull you into their storm. Pull them into your peace.” I think in sales, as leaders, our goal is to set an example of respect. If we choose to do that no matter what, using some of the things you learn in this book, you really can pull people into your peace instead of letting them pull you into their storm."

Jun 8, 2023 • 25min
Why Datasite is a Premier Women in Sales Employer with Jenna Kroll
This is episode 611. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond’s new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today’s show featured an interview with Jenna Kroll from IES Premier Women in Sales Employer Datasite. Read more about the PWISE designation and program here. the interview was conducted by Gina Stracuzzi, IES Women in Sales Program Director. JENNA ON WHY DATASITE IS A PWISE: “We’re honored to be recognized and win this award. It goes back to everything that we’re doing within the organization daily. It boils down to that the company is committed to supporting diversity, equity, and inclusion. That really is implemented across the company. We’re in a highly competitive industry and we have to continue to innovate. It’s crucial for our success, and we can’t do that if we don’t have a wide variety of differing ideas being shared. I think that’s why it’s really important for us to continue to innovate.

Jun 5, 2023 • 27min
Deep Sales Success Advice from Women in Sales Leadership Award Winner Alyssa Merwin Henderson from LinkedIn
This is episode 610. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond’s new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! ALYSSA’S TIP: “Optimize for learning and development in your career. Take every moment you can for professional growth, to learn something new, to shadow someone who’s doing something exceptionally well. The more opportunities that you can take to really invest in learning, especially early, but of course throughout your career, the more opportunities you will give yourself over time.”