

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Oct 24, 2023 • 30min
How Sales Professionals Can Better Deal with Personal Change with Royal Caribbean Leader Dr. Grant Van Ulbrich
This is episode 634. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Dr. Grant Van Ulbrich, Global Director for Sales Transformation at Royal Caribbean and founder of Scared, So What. He's the author of "Transforming Sales Management: lead sales teams through change." GRANT'S ADVICE: "Personal change is any change that happens to you, for you, with you, or about you. It's not about the organization, it's about you, and how do you feel about that? What we need to do is we need to invite some methodology or some model that helps us to critically reflect on change so that we can diagnose it for ourselves versus making those assumptions. That's where I've created the new personal change model called Scared So What, and it's been a revolution for us and for our customers."

Oct 23, 2023 • 26min
Sales Success and the Hybrid Paradox with Sarah Olin
This is episode 633. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Sarah Olin. The interview was conducted by Gina Stracuzzi. SARAH'S ADVICE: "People need to remember who they really are. They need to get reconnected to their values, what they're committed to, why they love what they're doing. Take a moment to remember, why are you doing the work that you do? What do you love about it? How is this an expression of you and your values? How is this a contribution that you're making? Bring that into your next conversation and your next meeting and just see. That remembering is such a game changer for everyone."

Oct 3, 2023 • 34min
Sales Success by Going from Crazy Busy to Calm Productive with Megan Miller
This is episode 632. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Megan Miller. Megan will be a speaker at the IES Women in Sales Leadership Elevation Conference on October 12. The interview was conducted by Gina Stracuzzi, chairperson for the conference. MEGAN'S ADVICE: "There are four questions that will change the game for you. How am I feeling today and why? What is one act of service that I can do, one small act of kindness? What is one thing I can do today that'll inch me towards my goals, what I want for my life? What are three things that I'm grateful for?"

Sep 27, 2023 • 29min
A Deep, Honest Look at Empathy in the Sales Process with Kyla O'Connell
This is episode 631. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Kyla O'Connell with Win-Win Sales Training. Kyla will be a speaker at the IES Women in Sales Leadership Elevation Conference on October 12. The interview was conducted by Gina Stracuzzi, chairperson for the conference. KYLA'S ADVICE: "Explore how empathy is really emerging as a superpower in business. Not just because of how we're going to influence our customers to want to buy from us, not just because we're going to influence our teams to work harder to hit their goals because we're influencing them. Having that empathy for yourself so that you can recognize when you're having an off day, and forgive yourself, and get back to the next play. Because again, it's the kindest thing you can do, but it's also the most effective thing you can do for your career."

Sep 26, 2023 • 30min
Building Sales Culture at Professional Services Leader KPMG with Julia Abramovich
Julia Abramovich, US sales firm sales leader at KPMG, shares her insights on building a thriving sales culture in professional services. She emphasizes that ‘sales is all about outcomes, not activity,’ urging listeners to measure success through results. Julia discusses the challenges of selling services, the need for personal accountability, and the value of collaboration. She also highlights KPMG's commitment to diversity and inclusion in sales strategies, illustrating how these principles foster a strong team environment and drive success.

Sep 22, 2023 • 25min
Taking Your Virtual Sales Presentations to Stunning Levels with Webinar Wizard Johnny Beirne
This is episode number 629. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with webinar wizard Johnny Beirne. JOHNNY'S ADVICE: "It's a competitive world out there, particularly in sales. People are going to a lot of meetings online. When you show up on screen, where the person looking at you goes, "Now this is sharp, this is different. I'm going to listen to this person. This is smooth, this is effortless," whatever terminology they use, you're going to stick out if you take these production values to heart."

Sep 18, 2023 • 29min
Uncovering Hidden Sales Opportunities with Infinite Electronics' Jason Koshy and Sara Wakefield
This is episode 628. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Infinite Electronics sales leaders Jason Koshy and Sara Wakefield. SARA'S ADVICE: "Know your customer, and that's really always 101 type of stuff. But at the same time, don't cast the net wide. Focus, know how you're going to measure success, and then pivot if you need to." JASON'S ADVICE: "It's self-awareness. Figuring out where you are and what's going on around you and figuring out how to navigate it. Because there's a lot of things you can do, but we have to be much more prescriptive in what's going on in the world. That's self-awareness and understanding of where you are, where you want to go to, what you're facing, can really create a result-oriented successful result for the business and individually."

Sep 13, 2023 • 37min
Building a Confident Mind for Sales Success with Dr. Nate Zinsser
This is episode 627. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Dr. Nate Zinsser, author of "The Confident Mind." NATE'S ADVICE: "Get to the understanding that I control my own mind, not my customers, not my boss, not my last experience. I control my last line. I have what the great writer Viktor Frankl refers to as the last human freedom, the freedom to determine my own choice and my own attitude regardless of circumstance. I challenge you to act on that hour, by hour, by hour. Let's see how far that conviction can take one."

Sep 5, 2023 • 27min
Why Carahsoft is a Premier Women in Sales Employer with Maryam Emdadi
This is episode 626. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast for 2022. Read the announcement here. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Maryam Emdadi from IES Premier Women in Sales Employer Carahsoft. Read more about the PWISE designation and program here. The interview was conducted by Gina Stracuzzi, IES Women in Sales Program Director. MARYAM'S ADVICE: "Lean into all the hard things. Don't avoid them. Don't avoid the risk. Once you actually lean in and try it, you realize it's not rocket science and nothing bad will happen if you mess up the first time. Take all the risks you can, take all the challenges you can. Ask for the extra work, ask for the position. Take a risk on a campaign or a go-to market strategy that you're not sure will execute results. Out-of-the-box thinkers and people who are really putting themselves out there to do things that are creative, that are different, and a little risky, I don't think you ever regret those."

Aug 29, 2023 • 27min
Buyer Centric Insights for Sales Success with Martha Mathers
This is episode 625. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Martha Mathers is the Chief Revenue Officer for OPEXUS (formerly AINS). MARTHA'S TIP: "Take every opportunity you can to learn. If I don't understand something, I will take the time to invest. I try and hire people who can teach me something new and help broaden my horizons or help me learn different perspectives as well. For me it's that learning and constantly looking at the next horizon and never assuming I have a complete playbook, or toolbox, or something along those lines, always looking for ways to improve.


