

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Jan 8, 2024 • 35min
Return to Work Strategies for Women in Sales After Giving Birth with Lori Mihalich-Levin and Rebecca Kwei
Interview with Lori Mihalich-Levin, founder of Mindful Return, and Rebecca Kwei, sales leader at Phathom Pharmaceuticals, discussing challenges of returning to work after giving birth. Topics include supporting working parents, equal parental leave policies, and advice for employers and women sellers.

Dec 12, 2023 • 32min
Why Oracle is a Premier Women in Sales Employer with Tiffany Taylor
This is episode 643. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Tiffany Taylor, Group Vice President Sales Development, from IES Premier Women in Sales Employer Oracle. Read more about the PWISE designation and program here. The interview was conducted by Gina Stracuzzi, IES Women in Sales Program Director. TIFFANY'S ADVICE: "Voice your expectations, your aspirations, but also where you need help. Whether you are looking to move from covering maybe smaller accounts to enterprise accounts, it's important that you're great at covering the small accounts, but you got to let someone know that you're interested in covering the enterprise accounts so that they can connect you with the opportunities and the people that are going to help you get there. If you have an interest in being a sales leader, you have to be a great seller. But it's important that you let someone know that you have aspirations to be in leadership so that you can begin taking on some of the projects, some of the work, some of the mentorship that's going to help you build those muscles and that competency so that people can see you in that role."

Dec 4, 2023 • 39min
Advice for First-Time Sales Managers from Mike Weinberg and Pyrotek Sales Leader Joe Tarulli
This is episode 642. Read the complete transcription on the Sales Game Changers Podcast website here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Mike Weinberg, author of The First-Time Manager: Sales and Joe Tarulli, GM and Sales Leader at Pyrotek. MIKE'S ADVICE: "Evaluate your calendar and get focused on the things that move the needle when it comes to creating, advancing, and closing sales. It's understanding the job is to win through your people and good things will happen." JOE'S ADVICE: "Keep it simple, find a process, and stick to it. There's a lot of benefit to consistency and the one-on-one accountability meeting is a great example of that. If you're constantly moving the target and trying different approaches, it's very hard to know where you're making gains and making losses. so pick a methodology, stick to it, and be consistent."

Nov 29, 2023 • 31min
Why a Masters Degree in Sales Leadership Transformation May Be Right for You with Dr. Philip Squire
This is episode 641. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Dr. Philip Squire of Consalia. Consalia runs the UK's only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programs in Sales. PHIL'S ADVICE: "People pursue advanced degrees in sales because people are passionate about what they do in sales. They recognize the particular peculiarities of sales, and they want to become a master of it. If you're a sales director doing an MBA course, you're going to be given quite a lot of stuff that you may not be able to use that much. But if you think of the title of the Masters in Leading Sales Transformation, it's very relevant for conversations you might be having with customers."

Nov 27, 2023 • 30min
Deep Dive into How Group Management Services is Using Covideo Tools in Their Sales Process
This is episode 640. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Covideo sales leader John Simpson and his customer, Group Management Services Chief Revenue Officer (CRO) David Swift. JOHN'S ADVICE: "Don't be afraid of the phone. Don't be afraid of texting. Don't be afraid of video. Don't be afraid. You're just a human trying to sell their stuff. The other thing I would say is something that I had an epiphany on recently, is don't chase a title. Chase what you want your results to be." DAVID'S ADVICE: "Spend time in execution. It comes down to can you execute the plans in front of you? You don't need to spend time in the areas to recreate the wheel as they say. There are people who've been in front of you, you just dive in and don't accept mediocrity when you go do those things."

Nov 20, 2023 • 29min
A Biotech Sales Process that Works from L'areal Lipkins and Sanguine's Chelsea Bouvier
This is episode 639. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with L'areal Lipkins and her client Chelsea Bouvier, Sales Manager at biotech research company Sanguine. IES Women in Sales Program Director Gina Stracuzzi conducted the interview. L'AREAL'S ADVICE: "Slow down to speed up and ask "Where's there a gap?" What's the behavior that's driving that gap? What's the belief that's behind that? What are the behaviors that we're doing or not doing that is generating that on the back end? Is it something cultural that as an organization we have these beliefs around our industry, our product, the economy, whatever it is, that is creating those behaviors or lack thereof, that is getting the results that we're getting or not getting on the back end?" CHELSEA'S ADVICE: "Stay consistent and go in with an open mind if you're changing your sales process. Often, salespeople are close headed, "Hey, it's working," but you're not always open to, "What else can I do to be better?" You're just scared, what could go wrong? I would certainly say be open and then be consistent."

Nov 15, 2023 • 34min
Sales Lessons Learned from 30 Years at Intel Corporation with Sales Leader Rick Herrmann
This is episode 638. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Technology Sales Veteran and Leader Rick Herrmann, with experience at Intel and Microsoft. RICK'S ADVICE: "Focus relentlessly on your customers. We are constantly pulled in a lot of different directions. Our companies pull us in a lot of different directions. It's okay to say no to things. If you focus relentlessly on your customer, that's what we're all getting paid to do, and that's what your customer needs you to do. Think about bringing compelling value, delivering outcomes, and focus relentlessly on your customers."

Nov 8, 2023 • 25min
Sales Career Growth Strategies from Account Executive Extraordinaire JC Pollard
This is episode 637. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Account Executive extraordinaire JC Pollard. JC'S ADVICE: "Dress for the job you want. Don't prepare or practice for the job you have now, practice for the job you want. For example, right now I'm in mid-market, I'm already listening to enterprise sales calls. I'm always thinking, "What's the next thing I want to do? How can I already start preparing for that?" I think that just accentuates and speeds up your progression and allows you for when it is time to take that next step, you've already been prepared for it for a long time."

Nov 7, 2023 • 28min
AI for Sales Prospecting Update with Reply.io Growth Leader Vlad Oleksiienko
This is episode 636. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Vlad Oleksiienko, the VP of Growth at Reply.io, the sponsor of this episode of the Sales Game Changers Podcast. VLAD'S ADVICE: "Try new prompts, because when it comes to sales development, it's all about cold outreach. It's all about your sequences. Check your stats, check your open or reply rates. If you want to increase your open rates and increase your reply rates, maybe you should try ChatGPT here. Say, "Here's my sequence. Maybe can you suggest some ideas here to improve it?" Maybe ChatGPT could suggest you something and it'll be maybe something that could help right away."

Nov 2, 2023 • 37min
How Lyme Disease Podcaster Anne Desjardins Overcame Illness and Achieved Paper Box Sales Success
This is episode 635. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Anne Desjardins. She's the host of the Silver Lymings podcast and is an account executive with PaperWorks. ANNE'S ADVICE: "Activity equals activity. As much drudgery as it is to pick up the phone and call people, or send out an email, or touch base with somebody, even if it doesn't get you somewhere, it generates enough energy in the universe to support you and stuff starts popping in other places that maybe you didn't see it coming."


