

Sales Game Changers | Tips from Successful Sales Leaders
Fred Diamond
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
Episodes
Mentioned books

Feb 28, 2024 • 24min
Significant Sales Success Strategies from Alteryx Public Sector Head Steve Harris
Steve Harris, President of Alteryx Public Sector, shares nearly 30 years of experience in public sector technology sales. He emphasizes personal responsibility in career development and the importance of holding managers accountable. Harris discusses the vital role of data analytics in improving citizen services and strategies for building strong client relationships in the public sector. He also highlights the need to adapt to a hybrid environment while fostering authentic connections. A focus on proactive skills assessment rounds out this insightful conversation.

Feb 14, 2024 • 30min
Gretchen Gordon's Advice for Becoming the Happy Sales Manager
This is episode 653. Read the transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Gretchen Gordon, the author of "The Happy Sales Manager" and one of her clients, Mike Dorrington, VP of Sales and Marketing for AMAROK Security. GRETCHEN'S ADVICE: "Adopt the mindset of adapt or die. Our world is changing and it's not going to slow down anytime soon. It's for salespeople, it's for sales managers, it's for leaders of managers, it's for leaders of companies. It's not a, "I did it and I've got it figured out." You have to have that mindset of adapt or die, which is from the movie, Moneyball, but is also an adaptation of Darwin's theory. You have to have that mindset that it's going to be constant change and you've got to adapt." MIKE'S ADVICE: "Embrace change technology, being a student of sales is my passion. That is part of what makes a difference between a good sales manager and a great one, or sales leader, is really that love of the game of sales. That really resonates. If you do that, you'll see a difference in your results."

Feb 9, 2024 • 35min
Get Things Done and Make an Impact with Hacking Your Bureaucracy Author Nick Sinai
This is episode 652. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Nick Sinai, He's a venture capitalist, adjunct faculty at the Harvard Kennedy School, author, former senior official in the Obama administration. He's the coauthor of Hack Your Bureaucracy: Get Things Done No Matter Your Role On Any Team. NICK'S ADVICE: "Help your customer be a hero, because it will help you and your company in the long run."

Feb 1, 2024 • 29min
Using AI to Enable Customer Acquisition and Revenue Generation with Jennifer Ives
This is episode 651. Read the complete transcriptoin on the Sales Game Changers Podcast here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jennifer Ives, Co-Founder & CEO at Watering Hole AI. JENNIFER'S ADVICE: "There are AI revenue generators, and that's what we focus on. I am a revenue generator. Before I co-found this company, generating revenue, in addition to making sure that your customers are happy and satisfied and getting what they need from you, generating revenue is your next goal. You cannot be in business if you're not generating revenue. That's where we focus, and that's what makes me really excited. It's all about who's around your watering hole, where are your like watering holes, and how can we help with use cases that help you generate revenue in your company."

Jan 24, 2024 • 32min
Selling New Technology into Public Sector with Mattermost Sales Leader Barry Duplantis
Barry Duplantis, VP and GM of North America Public Sector at Mattermost, shares insights on selling technology within the regulated public sector. He emphasizes the importance of daily pipeline creation and understanding priority opportunities. Duplantis discusses the role of the SBIR program in fostering innovation and collaboration with military branches. He also explores the impact of AI in public sector operations and the key to successful relationships with systems integrators, illustrating how adaptability is crucial in a complex sales landscape.

Jan 23, 2024 • 29min
Strategies for High-Energy Business Development in 2024 with Jennifer Lyall
This is episode 649. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Jennifer Lyall of Liv Healthy. Download her "7 Steps to Transform Your Energy to Attract More Clients here. JENNIFER'S ADVICE: "We see so many people just walking around the world like zombies, going through the motions of their day. They're tethered to technology. They care more about what's going on in that little device, whether it's their laptop, their tablet, or their phone. It is such a valuable tool. However, it's only as valuable as the operator. What if we can take that same pause that we take to check our phone battery levels, what if we can take that pause to ask ourselves, how am I feeling? The changes that makes in our inner world, transforming to active awareness, to understanding what's going on inside of us and how what's going on inside here then impacts our productivity, our relationships, everything out there, it really is a game changer. It will really transform a ripple effect of goodness into the world. I've seen it impacting my life, my relationships, my business. It changes your whole perspective on how you live."

Jan 19, 2024 • 37min
Achieving Massive Sales Success While Battling Chronic Lyme Disease with Holistic Sales Trainer Cara Pacific Campbell
This is episode 648. Read the complete transcription on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Cara Pacific Campbell, founder of Kusi Nuna, Holistic performance management training and coaching for sales teams. She is also a chronic Lyme disease survivor. Read more about the Institute for Excellence in Sales Premier Women in Sales designation and program here. CARA'S ADVICE: "Make a conscious decision about what voice you're using and realizing that you have that power. This is something you're telling yourself. You have control over what you tell yourself, and you have control over how you describe your obstacles and how you experience what's happening to you. We can immediately change the conversation and drop complaining about how ridiculous our quota is and how we'll never hit it, and how stupid our customers are, and how tired we are, and how dumb everything is, and how we never get enough help. All of a sudden, those are fantastic challenges for this amazing hero who somehow always manages to thrive despite ridiculousness thrown his way."

Jan 17, 2024 • 31min
Crunchbase Ang McManamon's Five Ps of Sales Leadership: Professionalism, Preparation, Process, Performance, Play
This is episode 647. Read the complete transcription on the Sales Game Changers Podcast website here. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Ang McManamon, Vice President of Sales at Crunchbase. Read more about the Institute for Excellence in Sales Premier Women in Sales designation and program here. ANG'S ADVICE: "For an individual contributor, take some time and think through your sales process and what's one thing that you could get better at, and work on that for the next 30, 45 days. That should always be happening. For leaders, are you emulating play with your team enough? Are you making sure that they're celebrating in the time of possibly remote only or not being able to see each other in person? Are you making sure that you're taking care of them and they're feeling that playfulness of sales and relaxing a bit when they can and enjoying the moment?"

Jan 16, 2024 • 38min
Goal Setting Strategies for Long-Term Sales Success with HashiCorp Public Sector Leader Melissa Palmer
Melissa Palmer, President of HashiCorp Federal Inc., brings a wealth of experience in technology sales. She discusses the essential role of active listening in sales, emphasizing its impact on understanding customer missions, especially in the public sector. Palmer shares her inspiring career journey from startups to established companies, highlighting the importance of skill development and networking. The conversation also focuses on empowering women in sales, advocating for mentorship and lifelong learning to overcome unique challenges in the industry.

Jan 11, 2024 • 26min
Becoming a Silicon Valley Woman in Sales Leader with Shari Begun
This is episode 645. Read the complete transcroption on the Sales Game Changers Podcast website. Purchase Fred Diamond's best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Today's show featured an interview with Shari Begun, VP of Sales, IOT and Consumer, at Renesas Electronics. She is a member of Chief. The interview was conducted by Gina Stracuzzi, IES Women in Sales Program Director. Read more about the PWISE designation and program here. SHARI'S ADVICE: "A lot of people talk about their three to five-year plan at your customer or for yourself. I would say dream bigger than that. I would say look out, and for me, I say, "Where do I want to retire?" For someone earlier in their career, maybe it's, "Where do I want this customer to be in 10 years?" Then back it up. A lot of times when you look at the smaller picture, you don't dream as big. Think about it that way and then back up what you need to do.


