Conversion Tracking Playbook

Brad Redding and Jon Cario discuss the new iOS17 announcement around Link Tracking Protection and the impact this has on your conversion tracking. During this episode they discuss what this change actually means to your tracking (i.e. what might break), how it impacts link trackers like Facebook, Google, UTMs, Klaviyo & others, and what changes or workarounds may come about to mitigate issues.Connect with Brad on LinkedInConnect with Jon on LinkedIn-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:cunderwood.dev -- Link Tracking OverviewPrivate click measurement from Apple-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding and Jon Cairo are joined by Simo Ahava to discuss GA4. Just kidding -- no GA4 talk on this episode. Instead you'll learn about what skills Simo thinks are critical for technical marketers today and how to apply within a D2C org. Plus you'll hear thoughts on where Webkit and the potential future of server-set cookies, identity management, and where this intersects with digital marketers on Shopify today. Simo also answered a few listener questions from Jenna @ Daasity, Mikko @ Woolman, Kayle Larkin, and Mani @ Digital Dames!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Team SimmerSimmer GTM SS CoursePodcast Episode -- 1st vs 3rd Party CookiesPodcast Episode -- Safari 16.4Connect with Simo on LinkedIn and Twitter-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out (including our new Klaviyo integration boost abandoned cart ROI!).

The Elevar Product Crew -- Brad Redding, Jon Cairo, and Jerica Krakowski -- answer 101 questions about client vs server-side set cookies, what the difference means for performance marketers, what User IDs are and how they compare to cookies, and how conversion tracking pixels rely on both to sync user behavior with marketing activities such as clicking ads, emails, or text messages.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Session Enrichment by ElevarFacebook Performance by ElevarKlaviyo server-side tracking by ElevarSafari 16.4 Episode-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

We are officially in new website launch season! In this week's pod, Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) and Adrien Levinger, Founder & CEO @ FAV Solution (Connect on LinkedIn), talk about top learning lessons when launching a new storefront on Shopify. You'll learn about gotchas that have gone wrong, performance improvements within 2.0 theme building, SEO, pre and post launch analysis, and building ahead of Q4. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Chrome Site Speed Crux ReportCheckout ExtensibilityFAV Solution-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the impact of Facebook's new Dataset UI in Events Manager and talks through the nuts and bolts of Facebook event tracking and user data collection, why it's important to Facebook, and how it impacts the $$ you spend with Facebook. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Facebook Dataset DocsElevar's Facebook Performance Overview w/Video-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Dr. Augustine Fou (Founder of Fou Analytics) who has spent a large part of his career researching Ad Fraud and the impact this has on advertising. You'll learn how ad fraud still impacts advertisers on platforms like Meta, TikTok, and Google, how to measure ad fraud, and steps you can take to mitigate the wasted spend with your own budget.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Dr. Augustine Fou LinkedInFou Analytics-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Ravi Yada (Product Lead @ Microsoft Clarity) to discuss how ChatGPT and AI is going to disrupt day to day data analysis for eCommerce brands in 2023. Ravi shares how Clarity has been building AI-powered Copilot into Clarity to make the process of data analysis => insights => recommendations nearly instantaneous. -----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:ClarityCopilot by ClarityChatGPTConnect with Brad on LinkedIn and Twitter Connect with Jon on LinkedInConnect with Ravi on LinkedInMicrosoft Clarity Twitter-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares what Elevar customers are seeing when comparing Google Ads conversions from direct tags vs GA4 linked conversions, why marketing platforms that manage display campaigns don't want to move all server-side, and some stats on Safari 16.4 usage to date.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Impact of Safari 16.4 on Tracking Google Ads vs GA4 linked conversion comparisonGA4 Audit ReplayGA4 conversion import into Google Ads doc-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares thoughts on Safari 16.4 and the impact from the latest Webkit rollout that targets solutions extending cookie expiration. How does it impact Meta advertising? Is it worse than iOS14? Will it impact your own tracking? Listen in to hear Brad's thoughts. Plus read our quick guide referenced below on Cookie Expiry overview!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar's overview on Cookie Expiry and how it worksSimo Ahava PostWebkit -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Brad Redding has three-time guest Jon Cairo on to talk about Microsoft's potential plans for Clarity automated data analysis, how to handle GTM in Shopify's web pixel manager, UA vs GA4 report comparison, tracking on headless sites, and improvements to email marketing flows.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Microsoft ClarityGA4 Shopify Slack Group (for report examples, etc)Elevar Headless docShopify GTM Pixel DocElevar's GTM Pixel Details-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!