Conversion Tracking Playbook

Jacob Hagberg, CDO of Sky Diamond Elite, shares experiences working with Fashion and Luxury brands. Topics include brand vs direct marketing, seeding influencers, and page by page CRO tips. They discuss challenges of implementing new technologies, tailoring copy for luxury audience, marketplaces concerns, curating brand experience on ecommerce websites, and transitioning to GA4.

Brad Redding is joined by Adam Sharon-Zipser, Managing Director at Elephant Room, to discuss how great gifting experiences can lead to profitable new customer acquisition channel, Adam's take on platform metrics vs MER, where personalized automations in SMS are going, and GA4 analysis. Elephant Room is based out of Australia but serves brands worldwide. Adam brings a unique perspective and vast experience that we're excited for you to learn from.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elephant RoomGift Note-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!-----Previous episodes you might like:100K/spend day myths with Nigel ThomasDeep dive with Simo Ahava on intersection of technical marketersClient vs server-side cookies and server-side tracking 101How to double conversion rate in 100 days with Ben ZettlerHow to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from NorthbeamSignal Loss -- what it is and how it impacts marketers

Laura Stude, Co-Founder @ Surefoot, shares BFCM CRO hacks, usability scorecards, user research tips, and CRO trends. Topics include big swing tests, shipping assurances, user interviews, optimizing product recommendation carousels, upsells, and BFCM strategies.

Brad Redding, Founder & CEO @ Elevar, and Jon Cairo, Lead Solutions Engineer, discuss their takeaways from an interview with Johan van de Werken, who is widely regarded as one of the top thought leaders in the Big Query and GA4 landscape. You'll learn about how to compare Big Query to a Google Sheet, how to build realtime streaming reports that work for GA4, whats the ROI for a brand owner investing into Big Query.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:GA4BigQuery.comGA4BigQuery on TwitterConnect with Johan on LinkedInUpgrade to Checkout Extensibility with Elevar Tracking-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

The podcast discusses the concept of signals in marketing and their importance for advertising platforms like Facebook and Google. It explores the different types of signals, including personal data and unique identifiers. The sources of signals are also examined, including user inputs and fingerprinting. The podcast highlights the challenges faced by signals and the impact of Apple's change in signal sharing with Facebook. It also discusses the future of web tracking and the significance of conversion APIs and server-side integrations for marketing pixels.

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 7 of the most common questions and known issues that Elevar customers are facing with their transition to GA4 reporting. Hear about options for real-time reporting, data thresholding, reporting scopes, behavior event tracking and more.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Reporting Scopes ExplainedTop 7 Most Common Questions ExplainedElevar's GA4 Integration and Training Options-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

Kurt Elster, host of The Unofficial Shopify Podcast, shares tips for D2C brands to start podcasting. They discuss podcasting tactics, measuring impact, and Kurt's favorite Shopify apps. They also explore identifying problems, hidden Shopify gems like Matrixify and Online Store 2.0, and the potential of checkout extensibility.

In this new and unique episode format, one of our regular listeners and Elevar partner, Nevin Jethmalani of The Bondchain Group, asks Elevar Founder, Brad Redding, questions on all things related to tracking, cookies, Elevar features, server-side tracking, etc. There was no sharing of questions before the recording so these answers are raw uncut!Prior to recording Nevin shared regular feedback on episodes and suggested a great topic that might be good for non-technical marketers: "Have you thought about having a customer just ask you questions that they have and you answer them live?". So that's what we did. Connect with Brad on LinkedIn Connect with Nevin over email -- nevin@datadish.io-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

We have a special 2-time guest, Ben Zettler (LinkedIn and Twitter), join the show to discuss new skills his top performing partner brands share today, what tactics are still being used today that have gone stale and no longer work, tips to maximize potential for success on Facebook Ads, and other successful tactics Ben is seeing work across his client-base.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:https://www.getelevar.com/Ben Zettler Digital

Brad Redding (Founder & CEO of Elevar) is joined by Nigel Thomas (CEO of Alpha Inbound) to talk about the intersection of tracking & marketing. Nigel shares their process of executing outsized results through media buying + content creation + CRO, myths they've learned are simply not true from large daily spends, and what to look out for when scaling from small to medium to large spends. Connect with Brad on LinkedInConnect with Nigel on LinkedIn-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:iOS17 PodcastAlpha Inbound-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!