Conversion Tracking Playbook Protecting Brand Equity + How To Properly Seed Influencers + Rapid Fire CRO Tips w/Jacob Hagberg of Sky Diamond
Aug 30, 2023
Jacob Hagberg, CDO of Sky Diamond Elite, shares experiences working with Fashion and Luxury brands. Topics include brand vs direct marketing, seeding influencers, and page by page CRO tips. They discuss challenges of implementing new technologies, tailoring copy for luxury audience, marketplaces concerns, curating brand experience on ecommerce websites, and transitioning to GA4.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 3min
Challenges of Implementing New Technologies from Conferences
03:09 • 5min
Tailoring Copy for Luxury Audience
08:09 • 8min
The Role of Marketplaces and Concerns with Facebook Shops
16:14 • 3min
Curating a Brand Experience on Ecommerce Websites
18:54 • 9min
Transitioning from UA to GA4, Custom Dashboards, and Rapid-Fire CRO Tips
27:30 • 3min