Protecting Brand Equity + How To Properly Seed Influencers + Rapid Fire CRO Tips w/Jacob Hagberg of Sky Diamond
Conversion Tracking Playbook
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Transitioning from UA to GA4, Custom Dashboards, and Rapid-Fire CRO Tips
This chapter discusses the challenges of accessing certain metrics in the transition from Universal Analytics to Google Analytics 4, including revenue per user and interaction values. It also highlights the importance of custom dashboards and the benefits of GA4's user explorer reports.
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