Protecting Brand Equity + How To Properly Seed Influencers + Rapid Fire CRO Tips w/Jacob Hagberg of Sky Diamond
Conversion Tracking Playbook
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Tailoring Copy for Luxury Audience
This chapter discusses examples of copy for a Google ads campaign and how it should be tailored for a luxury audience. It also explores the balance between brand marketing and direct marketing, sharing tips on what has worked and what hasn't. The discussion concludes with the effectiveness of celebrity influencers and the importance of customer lifetime value.
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