Conversion Tracking Playbook 5 CRO Tips for BFCM + User Testing Research Ideas + CRO Deep Dive with Laura Stude @ Surefoot
Aug 17, 2023
Laura Stude, Co-Founder @ Surefoot, shares BFCM CRO hacks, usability scorecards, user research tips, and CRO trends. Topics include big swing tests, shipping assurances, user interviews, optimizing product recommendation carousels, upsells, and BFCM strategies.
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Focus on Impactful Tests
- Prioritize quality wins over quick wins in CRO.
- Avoid small tests like pop-ups or banner changes, as they rarely have significant impact.
Data-Driven CRO
- Leverage existing data like customer service transcripts and screen recordings to inform CRO hypotheses.
- Run impactful tests, such as personalizing landing experiences for logged-in visitors.
Bridging the Gap Between CRO and Marketing
- Brad Redding highlights the importance of relaying CRO insights to growth marketing teams.
- He notes a common disconnect between on-site testing and campaign management.