5 CRO Tips for BFCM + User Testing Research Ideas + CRO Deep Dive with Laura Stude @ Surefoot
Conversion Tracking Playbook
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Optimizing Product Recommendation Carousels and Upsells
This chapter discusses the importance of optimizing the placement and segmentation of product recommendation carousels and tools, as well as testing upsells and their placement in the customer journey to increase average order value. It also highlights the significance of improving the post-purchase experience for higher-priced items and suggests strategies for upselling to customers.
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