5 CRO Tips for BFCM + User Testing Research Ideas + CRO Deep Dive with Laura Stude @ Surefoot
Conversion Tracking Playbook
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Optimizing CRO Programs with Big Swings and Aligned Tests
This chapter discusses the importance of focusing on big swing tests and tests that are aligned with key performance indicators (KPIs) and customer data in conversion rate optimization (CRO) programs. They provide examples of tests conducted, such as personalized landing experiences for logged-in visitors, repurchase prompts, and improving targeting through shipping data assurances.
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