Conversion Tracking Playbook

“Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels

Aug 3, 2023
The podcast discusses the concept of signals in marketing and their importance for advertising platforms like Facebook and Google. It explores the different types of signals, including personal data and unique identifiers. The sources of signals are also examined, including user inputs and fingerprinting. The podcast highlights the challenges faced by signals and the impact of Apple's change in signal sharing with Facebook. It also discusses the future of web tracking and the significance of conversion APIs and server-side integrations for marketing pixels.
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Episode notes
1
Introduction
00:00 • 2min
2
The Importance of Signals for Marketing Pixels and Conversion Tracking
02:25 • 7min
3
Types of Signals and Unique Identifiers
09:25 • 9min
4
The Sources of Signals and the Future of Web Tracking
18:50 • 4min
5
Conversion APIs, Server-Side Integrations, and Headwinds
22:55 • 5min