“Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels
Conversion Tracking Playbook
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Conversion APIs, Server-Side Integrations, and Headwinds
This chapter explores the significance of conversion APIs and server-side integrations for marketing pixels, including the need for new integrations, challenges with cookie expiration and user identification, and the impact of iOS updates, cookie policies, privacy regulations, and Shopify's checkout extensibility changes.
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