“Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels
Conversion Tracking Playbook
00:00
The Importance of Signals for Marketing Pixels and Conversion Tracking
This chapter explores the significance of signals in advertising platforms like Facebook and Google, discussing their definition, types, and sources. It also highlights the challenges faced by signals and the impact of Apple's change in signal sharing with Facebook.
Transcript
Play full episode
