“Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels
Conversion Tracking Playbook
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Types of Signals and Unique Identifiers
This chapter explores the three types of signals used to match user data, including personal data, unique identifiers, and non-unique identifiers. It also discusses the sharing of identifiers between apps on iPhones and the implementation of tracking scripts for fingerprinting purposes.
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