Conversion Tracking Playbook BFCM Opportunity Segments to Market To + Inventory Fallback Planning with Alex Romac @ Tydo
Brad Redding is joined by Alex Romac of Tydo to talk through a short list of last minute adjustments that Alex might make for BFCM strategy. The core of this is building what Alex calls Opportunity Segments from your historical customer data, marketing around these segments, and prioritization. Alex used to own and operate a 3PL so you'll also learn how Alex handles inventory management during peak holiday....what happens when your best seller is sold out? What if it's under-performing? How to shift messaging to other categories?
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
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Previous episodes you might like:
100K/spend day myths with Nigel Thomas
Signal Loss -- what it is and how it impacts marketers
Deep dive with Simo Ahava on intersection of technical marketers
Client vs server-side cookies and server-side tracking 101
How to double conversion rate in 100 days with Ben Zettler
How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam