Google Ads Tag or Linked GA4 Conversion + DPA Gotchas with Server-Side + Safari 16.4 Stats
Apr 27, 2023
19:05
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Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares what Elevar customers are seeing when comparing Google Ads conversions from direct tags vs GA4 linked conversions, why marketing platforms that manage display campaigns don't want to move all server-side, and some stats on Safari 16.4 usage to date.
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