Brad Redding (Founder & CEO @ Elevar) and Jon Cairo (Lead Solutions Engineer @ Elevar) are joined by Dr. Augustine Fou (Founder of Fou Analytics) who has spent a large part of his career researching Ad Fraud and the impact this has on advertising. You'll learn how ad fraud still impacts advertisers on platforms like Meta, TikTok, and Google, how to measure ad fraud, and steps you can take to mitigate the wasted spend with your own budget.
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:
Dr. Augustine Fou LinkedIn
Fou Analytics
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Conversion Tracking Playbook