Brad Redding (Founder & CEO of Elevar) is joined by Nigel Thomas (CEO of Alpha Inbound) to talk about the intersection of tracking & marketing. Nigel shares their process of executing outsized results through media buying + content creation + CRO, myths they've learned are simply not true from large daily spends, and what to look out for when scaling from small to medium to large spends.
Connect with Brad on LinkedIn
Connect with Nigel on LinkedIn
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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:
iOS17 Podcast
Alpha Inbound
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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Conversion Tracking Playbook