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“When you find something that works, you need to make it work.” In an appearance on the Dominate Your Market Podcast with Michael Pedersen, Chris announces the decision for Refine Labs to leave the Demand Gen ecosystem and move to a Revenue R&D system. They also discuss ideal investments in marketing and advertising, how to address antiquated views on marketing, CEOs taking ownership of content and visibility, and more.If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

In the 22nd installment of our Tuesday open office hours on TikTok Live, Chris discusses why having an R&D function is crucial to growth, customer happiness, and success. We also opened the show up to Q&A and covered topics including:Does every B2B company need to become a media company at some point?Should marketers still be thinking about production through the funnel lens?Advice on equipment and guests when starting a podcastTop 3 issues B2B Marketers faceNext steps for using TikTok and how to promote organic contentHow to convince a marketing department to move away from traditional demand gen methodologyThe effectiveness of intent data for demand generationAnd more!Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

In an appearance on the Confessions of a B2B Marketer Podcast with Tom Hunt, Chris addresses some industry hot takes including:Dark social = word of mouthLead gen is deadCEO's don't need to create contentRevenue doesn’t need R&D…and more!Chris also answers audience questions on going international, creating content posts that work for you, and more. If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

“You have to remove the idea of credit”: focusing on alignment and viewing revenue as a team sport, rather than splitting up department focus, will help improve strategy. Chris was featured on the REVolution Podcast with Alex Krawchick and Mary Blanks of Klearly to discuss Revenue Generation, metrics, attribution, and more.

In the 21st installment of our Tuesday open office hours on TikTok Live, Chris discusses growing confidence and a thick skin to focus on growth and your business. We also opened the show up to Q&A and covered topics including:- How to define your own success- Eliminating scheduled one on ones- How to get access to the Refine Labs Vault- What impact AI might have on the future- Building a brand on Linked In- and more...Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

In this exclusive, invite-only event, Chris discusses Revenue Forecasting and Planning principles to use for goal setting and planning He goes in depth on:The 10 step process to complete this modelingKey mistakes he sees organizations make and how to avoid themHow to use this expert guidance to set achievable revenue targetsThe slides that accompany this event are only available to customers and Vault waitlist members. If you'd like to get on the waitlist for the Vault, visit www.refinelabs.com/waitlist

This week, Chris sat down to answer some big picture questions from a CEO perspective on the direction of the Revenue Vitals podcast, setting yourself and your business up for success, staying adaptable, and how to balance spending in a thoughtful way. If you have a question for Chris, you can join his TikTok Lives on Tuesdays, 2pm central, or submit your questions here!Questions include:- How to build routine to set yourself up for success- Why it's important to spend time on yourself as a leader rather than focusing on your competitors- How you find confidence in yourself and your own experiences- What problems Revenue Teams may face in 2023- and more...

In the 20th installment of our Tuesday open office hours on TikTok Live, Chris describes some key details from the midst of 2023 planning. As always, we also opened the show up to Q&A and covered topics including:- How to build a valuable community- How to set goals that aren't about money- Thoughts on combining Product Led Growth with Enterprise Sales Motion- The formula to figure out customer acquisition costs- and more...

In the 19th installment of our Tuesday open office hours on TikTok Live, Chris shows you the 2021 Refine Labs Profit and Loss Statement and how finances affect strategic decision-making at the executive level. As always, we also opened the show up to Q&A and covered topics including:- How to get a promotion if there are some gaps in your resume- The benefits of full salaried sales teams- Paid vs free communities- Tips on utilizing your CS team for marketing initiatives- and more...

We've been going live every Tuesday on Tiktok for the past 18+weeks now answering real-time questions from the audience. In this episode, we pulled some of our favorite questions including: - Any tips to improve CMO/CRO Alignment? - What are your thoughts on boosting posts/putting media spend behind organic content? - Is there any truth behind the criticisms that attribution vendors have against self-reported attribution? - Any advice to make sure our website is capturing the demand we're creating? - What's essential to have in your marketing tech stack? - How do you switch to demand gen when you're already using SDRs? - What's the best way to build a community?