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As the year winds down, we’re collected some of the best moments of Chris’s podcast appearances over the last two months. Thanks to the hosts who have reached out to welcome Chris onto their shows, including Tom Hunt (Confessions of a B2B Marketer), Alex Krawchick and Mary Blanks (REVolution Podcast), Michael Pedersen (Dominate Your Market), Pablo Ruiz (Performance Media Podcast), and Asher & Kelly (Unlearn Podcast).Topics covered are:How the overall function of marketing is brokenAddressing the hot take that the Revenue Process doesn’t need R&DA new way to measure success and ROIThe best way "David" can take down "Goliath" in 2023What’s the Beef with SEO?Some things getting in the way of alignmentLooking beyond the idea of the Sales Funnel modelGoing in depth on Damming DemandIf you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

In the 25th installment of our Tuesday open office hours on TikTok Live, Chris discusses the problems with measuring individual pieces of content rather than looking at overall aggregation. Fewer people are going to ‘like’ posts with radical ideas, so it’s crucial to take a deeper look at DMs, community growth, and program initiatives. He gives advice on account based selling, side hustles, and educating clients to support your narrative. We also opened the show up to Q&A and covered topics including:How to get your first clientAre side hustles essential?Is it ever worth it to cold call customers?Demand Gen vs Demand CaptureLinkedIn poll results and reactionsHow to create content outside your area of expertiseAnd more!Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

Chris sat down with Asher and Kelly of the Unlearn Podcast. Their mission is to challenge perspectives and create space to learn new versions of concepts, driving change. Chris questions companies’ reluctance to innovate strategies while it’s an offensive move, instead of when they’re forced to in an economic crash. He also discusses the fundamental misunderstanding of Demand Gen, how to use Revenue R&D to evaluate the business in a holistic, standardized way, and more!If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

In the 24th installment of our Tuesday open office hours on TikTok Live, Chris gives advice for building a community through live events, and discusses the flaws in the way companies think about B2B buying journeys. He also encourages viewers that it’s never too late to try, learn, or do something new; as long as you’re willing to work to grow in a space where others are already established, the only thing holding you back is not starting. We also opened the show up to Q&A and covered topics including:How to break into marketing yourself on LinkedInGetting customer insights against territorial departmentsPodcast: Audio, Video, or both?How to go about messaging when you need to reach different stakeholdersWhere do paid LinkedIn ads fit?And more!Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

Chris was invited onto the Performance Media Podcast, hosted by Pablo Ruiz, to discuss the present and future of B2B marketing. He shares insights into Dark Social, damming demand, creating category, Revenue R&D, and more!If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

In the 23rd installment of our Tuesday open office hours on TikTok Live, Chris discusses building culture and how, as a CEO, he sets his team up to be successful. He also shares his thoughts on how the traditional function of marketing is broken and the three different buckets it should be divided into.We also opened the show up to Q&A and covered topics including:Should sales and marketing teams transform into revenue teams?How to expand a B2B operation into a new marketSuggestions for small studio content creationCoping with repetition of the same messageWho should be targeted in LinkedIn ads?When it’s right to move on to the next big thingAnd more!Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

“When you find something that works, you need to make it work.” In an appearance on the Dominate Your Market Podcast with Michael Pedersen, Chris announces the decision for Refine Labs to leave the Demand Gen ecosystem and move to a Revenue R&D system. They also discuss ideal investments in marketing and advertising, how to address antiquated views on marketing, CEOs taking ownership of content and visibility, and more.If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

In the 22nd installment of our Tuesday open office hours on TikTok Live, Chris discusses why having an R&D function is crucial to growth, customer happiness, and success. We also opened the show up to Q&A and covered topics including:Does every B2B company need to become a media company at some point?Should marketers still be thinking about production through the funnel lens?Advice on equipment and guests when starting a podcastTop 3 issues B2B Marketers faceNext steps for using TikTok and how to promote organic contentHow to convince a marketing department to move away from traditional demand gen methodologyThe effectiveness of intent data for demand generationAnd more!Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

In an appearance on the Confessions of a B2B Marketer Podcast with Tom Hunt, Chris addresses some industry hot takes including:Dark social = word of mouthLead gen is deadCEO's don't need to create contentRevenue doesn’t need R&D…and more!Chris also answers audience questions on going international, creating content posts that work for you, and more. If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

“You have to remove the idea of credit”: focusing on alignment and viewing revenue as a team sport, rather than splitting up department focus, will help improve strategy. Chris was featured on the REVolution Podcast with Alex Krawchick and Mary Blanks of Klearly to discuss Revenue Generation, metrics, attribution, and more.