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With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing.***There has never been a better time to be a top-tier marketer. Demand is high and supply is low. But how do you become one of the top 1%? In this episode, Chris goes through his top 6 pieces of advice for marketers that are trying to become the best. These are all tips that he implemented himself and attributes to his own success and the success of Refine Labs.If you have questions for Chris, join his Tuesday afternoon TikTok Lives @chriswalker171, or submit them here!

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is a private keynote Chris delivered in June, with key information on shifting your marketing strategy.***Now is not the time to slow down your marketing. Many companies pull back spending and go into self-preservation mode in slow economic times. The fact of the matter is, that economic slowdowns create an environment of opportunity for companies that know how to leverage them. In this episode, Chris is going to talk about a 3-step framework to make marketing your secret weapon, not only in a recession but forever. He dives deep into how to create demand in your category by changing your Mindset, Metrics, and Execution; in that order.If you have questions for Chris, join his Tuesday afternoon TikTok Lives @chriswalker171, or submit them here!

As the year winds down, we’re collected some of the best moments of Chris’s past two months of TikTok Lives!Questions covered include:What are the perks of having a fully remote workforce?How do you make the most of scheduled 1 on 1s?Should sales and marketing teams transform into revenue teams?What’s the best way to build community that adds value?How to establish a culture of posting on LinkedIn?And more!If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

As the year winds down, we’re collected some of the best moments of Chris’s podcast appearances over the last two months. Thanks to the hosts who have reached out to welcome Chris onto their shows, including Tom Hunt (Confessions of a B2B Marketer), Alex Krawchick and Mary Blanks (REVolution Podcast), Michael Pedersen (Dominate Your Market), Pablo Ruiz (Performance Media Podcast), and Asher & Kelly (Unlearn Podcast).Topics covered are:How the overall function of marketing is brokenAddressing the hot take that the Revenue Process doesn’t need R&DA new way to measure success and ROIThe best way "David" can take down "Goliath" in 2023What’s the Beef with SEO?Some things getting in the way of alignmentLooking beyond the idea of the Sales Funnel modelGoing in depth on Damming DemandIf you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

In the 25th installment of our Tuesday open office hours on TikTok Live, Chris discusses the problems with measuring individual pieces of content rather than looking at overall aggregation. Fewer people are going to ‘like’ posts with radical ideas, so it’s crucial to take a deeper look at DMs, community growth, and program initiatives. He gives advice on account based selling, side hustles, and educating clients to support your narrative. We also opened the show up to Q&A and covered topics including:How to get your first clientAre side hustles essential?Is it ever worth it to cold call customers?Demand Gen vs Demand CaptureLinkedIn poll results and reactionsHow to create content outside your area of expertiseAnd more!Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

Chris sat down with Asher and Kelly of the Unlearn Podcast. Their mission is to challenge perspectives and create space to learn new versions of concepts, driving change. Chris questions companies’ reluctance to innovate strategies while it’s an offensive move, instead of when they’re forced to in an economic crash. He also discusses the fundamental misunderstanding of Demand Gen, how to use Revenue R&D to evaluate the business in a holistic, standardized way, and more!If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

In the 24th installment of our Tuesday open office hours on TikTok Live, Chris gives advice for building a community through live events, and discusses the flaws in the way companies think about B2B buying journeys. He also encourages viewers that it’s never too late to try, learn, or do something new; as long as you’re willing to work to grow in a space where others are already established, the only thing holding you back is not starting. We also opened the show up to Q&A and covered topics including:How to break into marketing yourself on LinkedInGetting customer insights against territorial departmentsPodcast: Audio, Video, or both?How to go about messaging when you need to reach different stakeholdersWhere do paid LinkedIn ads fit?And more!Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

Chris was invited onto the Performance Media Podcast, hosted by Pablo Ruiz, to discuss the present and future of B2B marketing. He shares insights into Dark Social, damming demand, creating category, Revenue R&D, and more!If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!

In the 23rd installment of our Tuesday open office hours on TikTok Live, Chris discusses building culture and how, as a CEO, he sets his team up to be successful. He also shares his thoughts on how the traditional function of marketing is broken and the three different buckets it should be divided into.We also opened the show up to Q&A and covered topics including:Should sales and marketing teams transform into revenue teams?How to expand a B2B operation into a new marketSuggestions for small studio content creationCoping with repetition of the same messageWho should be targeted in LinkedIn ads?When it’s right to move on to the next big thingAnd more!Tune in every Tuesday at 3pm eastern to ask your questions, or submit them here!

“When you find something that works, you need to make it work.” In an appearance on the Dominate Your Market Podcast with Michael Pedersen, Chris announces the decision for Refine Labs to leave the Demand Gen ecosystem and move to a Revenue R&D system. They also discuss ideal investments in marketing and advertising, how to address antiquated views on marketing, CEOs taking ownership of content and visibility, and more.If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!