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Today, on the fourth installment of Revenue Vitals Live, Chris covers the concept of Splitting the Funnel, defining terms, explaining practical examples, and giving actionable advice. And, as always, dives into deep conversations through an AMA where listeners are encouraged to come on live to chat through their questions with Chris and Kaylee.If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing.***The goal of B2B paid social ads should be to communicate a single idea to your audience, not to move them from "who is this company" to demo.  Companies waste millions of dollars every year by spending their budget on ads that fail to produce meaningful results because they don't tell the right story. In this episode, Chris gets super tactical on how to run effective campaigns that play to your greater strategy of telling your brand story, including:How to craft your messagingTips for setting up your ad campaignsAnd why you might want to make changes to your current campaignsIf you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

“You can’t capture demand until it’s been created”. Today, on the third installment of Revenue Vitals Live, Chris covers Demand 101, defining terms, explaining practical examples, and giving actionable advice.In this episode, Chris dives into:- Demand Capture- Damming Demand- Creating Demand- Evolution of Buying Behavior-Q&A conversations with listenersIf you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

“Learning is what powers earning and impact.”Chris was asked to speak to the team at Quinyx for their Fireside Chat led by Johanna Fagerstedt. They start with some insightful rapid-fire questions, discuss Chris’ journey through the ideas of and away from the term Demand Generation. He explains how splitting things into Demand Creation and Demand Capture helps to break the process into “objective” and “goal” when looking at the bigger picture. They also discuss what makes a great leader, Chris’ thoughts on All-Bound, answer listener questions, and more!If you have questions for Chris, join the Revenue Vitals Live conversation every Tuesday on zoom by registering here, or submit them ahead of the call here!

How can you use attribution data to close the gap on your measurement and make better decisions for your company, business, and team? That’s what Chris covers today on the second installment of Revenue Vitals Live!In this episode:- The Attribution Mirage- Hybrid Attribution Framework-Q&A with listeners, building on the attribution slides and digging deeper into real-world application of the dataIf you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event.

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing.***"Nobody is focused on creating demand. No metrics support demand creation. Everything is about being sales-centric and marketing supporting sales. And the truth is, the only way that you win big, is by going out there and creating demand..." - Chris WalkerIn this episode, Chris breaks down why companies don't focus on creating demand and instead put all their energy into capturing demand. After laying the groundwork for why companies don't do it, he breaks down why whoever creates the demand, wins.If you have questions for Chris, join his Tuesday afternoon TikTok Lives @chriswalker171, or submit them here!

Live zoom events are back!Join Chris Walker along with VP of Revenue R&D Kaylee Edmonson every Tuesday at noon central as they break down the barriers to creating a consistent and scalable revenue engine by sharing the Refine Labs philosophy and framework, and share first-hand market insights from The Lab.In this episode:- Chris shares the vision for Revenue Vitals Live, including the mission to provide less opinions and more data, to be more accessible in time slot, to share non obvious insights only, and to be actionable: you should be able to take the insights shared in the live and implement them that day.- He also covers the Pipe Framework and data from the Reddit Advertising experiment- And as always, they take questions from the audience.If you have questions for Chris or Kaylee, join the conversation on zoom by registering here, or submit them ahead of the call here!

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is an episode of Demand Gen Live, where Chris gives his top 6 pieces of advice for success in marketing.***There has never been a better time to be a top-tier marketer. Demand is high and supply is low. But how do you become one of the top 1%? In this episode, Chris goes through his top 6 pieces of advice for marketers that are trying to become the best. These are all tips that he implemented himself and attributes to his own success and the success of Refine Labs.If you have questions for Chris, join his Tuesday afternoon TikTok Lives @chriswalker171, or submit them here!

With new listeners coming in every day, we wanted to highlight a couple of the most important episodes of 2022! This is a private keynote Chris delivered in June, with key information on shifting your marketing strategy.***Now is not the time to slow down your marketing. Many companies pull back spending and go into self-preservation mode in slow economic times. The fact of the matter is, that economic slowdowns create an environment of opportunity for companies that know how to leverage them. In this episode, Chris is going to talk about a 3-step framework to make marketing your secret weapon, not only in a recession but forever. He dives deep into how to create demand in your category by changing your Mindset, Metrics, and Execution; in that order.If you have questions for Chris, join his Tuesday afternoon TikTok Lives @chriswalker171, or submit them here!

As the year winds down, we’re collected some of the best moments of Chris’s past two months of TikTok Lives!Questions covered include:What are the perks of having a fully remote workforce?How do you make the most of scheduled 1 on 1s?Should sales and marketing teams transform into revenue teams?What’s the best way to build community that adds value?How to establish a culture of posting on LinkedIn?And more!If you have questions for Chris, join his Tuesday afternoon TikTok Lives or submit them here!