GTM Live

Buyers are spending more time on LinkedIn. They’re spending more time on TikTok. Communities. Podcasts. They’re spending more time on channels where they can access information from peers that is trustworthy. This is universal across all industries. Less people are going to Google to search for “the best xyz” and more people are learning about what they need through social channels or word of mouth. This is why your content strategy needs to look beyond what is easily trackable and move into what is the most customer-centric. In this episode, Chris talks with Ryan Stewart about social content strategy, how he thinks about creating demand, the future of communities, and more.

Category creation is something a lot of people talk about, but few execute it well. To truly create a category, you must move out of a category that the industry currently tries to place you in. In this episode, Chris and Dave Gerhardt discuss exactly how they think about category creation, how to build one, and how the category of Revenue R&D is going to change how go-to-market programs are executed.

In this exclusive, invite-only event, Chris discusses Pipeline Sources - a key concept to improve planning accuracy and GTM team alignment. With this concept and by listening to this episode you’ll learn: Forecast & Planning Structure - Implement Pipeline Sources as an alternative to department-specific goals that lead to GTM team misalignments. How to Analyze 2022 Performance - Measure your baseline performance for 2022 to use as a starting point in 2023 planning 2023 Planning & Projections - Use Pipeline Sources to complete bottoms-up planning to ensure the tops-down goals are realistic and achievable. Construct a plan on where you’ll be placing bets next year to hit the target. The slides that accompany this event are only available to customers and Vault waitlist members. If you'd like to get on the waitlist for the Vault, visit www.refinelabs.com/waitlist

This week's CEO Office Hours on Tik Tok Live brought about some timely questions around year end planning and 2023. Some viewers were curious about the future of AI in B2B and content creation. Will a machine ever be able to make the same qualitative insights a human can? Chris then goes into figuring out the CS, Sales and Marketing alignment trifecta. Through mindset and the right goals & metrics, it's definitely possible to get everyone on the same page.  Join us each week @chriswalker171 on Tik Tok on Tuesday's at 2pm Central/3pm Eastern and get your question answered. Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist

When the economy is uncertain and budgets are being cut left and right, how do some companies continue to grow while others don’t? What’s the unlock to adapting to the market in difficult times to avoid being in the latter group? “When the economy is tough, being an undifferentiated SaaS vendor is the easiest way to go under.” - Sahil Mansuri In this episode, Chris and Sahil break down the recent economical events affecting venture-backed SaaS businesses and how companies can adjust their go-to-market strategy in order to win during unstable economic times.

Chris is back on our regularly scheduled programming of CEO Office Hours at 2PM CT, 3PM ET @chriswalker171. Moving forward he'll be bringing more business and executive-level topics to these Office Hours while still leaving time to answer your wide ranging questions. This week's segment is about revenue-based financing; with the right cashflow and profitability, is it a viable option for your business? Some later questions focused on how to challenge yourself as a high performer, sticking to routines to build confidence, and where to look (or not look?) for a mentor. Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist

Chris has returned with another round of CEO Office Hours on Tik Tok Live. This weekly installment brought a wide variety of questions from career advice to revenue growth. Some questions were: What was the one piece of career advice that really stuck with you? If you were a one-person marketing team, what would your tech stack look like? What's the best way to use social media to scale your business? Get your question answered each week on Tuesdays, 3pm EST, on Tik Tok Live @chriswalker171 Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist

A key component of Revenue R&D is the Pipe™ Go-To-Market Framework. The framework is focused on empowering independent buying journeys at qualified accounts as they come directly to you and actively engage their buying process with you. In this Vault leak from the private event, Chris goes over key measurement stages and definitions, a new approach to revenue attribution, and simple guidelines to integrate the Pipe™ into your GTM mix. Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist

In this private event to Refine Labs customers and Vault waitlist members, Chris lays out the groundwork for his new Revenue R&D framework. He went through each of the five-step process to launch new programs to drive revenue the same way you drive new product innovation: Step 1 - Experimentation New experiments are launched into market with proper data collection and analytics Step 2: Positive Signals Collect quantitative and qualitative data as early indicators of success, including correlation to pipeline production. Step 3: Repeatability Results are proven through replication, noting consistent positive signals which lead to HIRO* pipeline replication, driving consistent pipeline month-over-month Step 4: Operationalize and Scale Build the processes, talent, technology, and analytics to consistently execute the program at scale Step 5: Fully Integrated Proven revenue programs that drive pipeline from Day 1 are integrated into your company for your team to operate. Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist

Most companies have a very methodical approach to the way they roll out product features. However, when it comes to their go-to-market strategy, they don't have any structure in place to generate revenue. Everything is expected to work immediately, otherwise, it gets terminated. In this private event that Chris did for  ABMLA, he talks about the new revenue R&D playbook and how to create a scientific process of advancing revenue-generating programs from concept to fully integrated programs in a consistent, scalable way.