GTM Live

Chris joined Cameron Brain on the Social at Scale Podcast (by EveryoneSocial) to talk through: Determining where you should be focusing resources as a marketing org,  Evaluating your own intent when approaching a social content distribution strategy,  Refine Labs' process for stacking growth,  Dark social, and The Revenue R&D process

Nick Bennett (Director of Evangelism & Customer Marketing @ Alyce) joined Chris live in the Boston studio last week to talk through what's changed with field marketing and in-person events. They talked through: optimizing your events for content, owning your own events, delivering an elevated experience by raising the bar, why marketers should make commission, and the state of evangelism.

Daniel Murray (Head of Media @ Sales Impact Academy and Founder @ The Marketing Millennials) joined Chris live in the Boston studio this week during Hubspot INBOUND. They talked through what the current state of LinkedIn is, how to make a company page work better than a personal profile, current pulse on live events, repurposed distribution, and what’s working right now on TikTok.

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. This week, he talked for an hour on some higher-level and business-growth topics including LinkedIn being the new resume, customer research changing the course of marketers' careers, building a distributed workforce, being a generalist vs. a specialist, and why marketers need to focus on revenue. Join us every Tuesday to ask your question on TikTok by following @chriswalker171

Today's episode features a recording from Erin Balsa's The Notorious Thought Leader podcast. What is a thought leader? Someone with a large audience that speaks on a niched-down topic? That's basically what the definition has come to mean in most circles. And that's why we've come to dislike the term. It's not uncommon for "Thought Leaders" nowadays to not even be the practitioners of the things they are preaching. In our mind, to be a true thought leader in a subject matter, that job has to be deeply ingrained into your day-to-day and that's simply just not the case anymore. In this episode, Chris talks about how to develop and communicate your unique point of view to convey true expertise. It's the same method that he has used in his journey in building Refine Labs.

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. This week, he went deep for over an hour on some high-level topics like developing your personal brand, what the ideal sales team looks like, and tactical advice for creating your revenue engine. Join us every Tuesday to ask your question on TikTok by following @chriswalker171

On this episode, our host Chris Walker sat down with Heather Osgood on the Podcast Advertising Playbook. They broke down every obstacle of today's modern marketer. From everyone's obsession with attribution to the best ways to gain customer insights, no topic was off limits. If you're looking to overhaul your revenue engine, then this is not an episode to miss.  

Friend of the program, Dave Gerhardt, joins Chris and Megan on what feels like a Demand Gen Live throwback. The driving discussion is about self-reported attribution and how it's a key component in using your marketing as a two-way communication channel. They spend the second half of the discussion answering tactical questions from the audience.

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 12th installment: 3:18 - What is Revenue R&D and Why Companies Should Care 5:37 - Stacking Growth 7:53 - Difference Between Inbound Marketing and Demand Generation 9:50 - Should Marketing Be Accountable for a Revenue Number? 13:19 - Is B2C marketing more creative because of lack of Sales? 14:31 - Convincing the C-Suite to Invest in Revenue R&D Strategy 21:30 - How to Build a Digital Community 34:57 - Quantifying Customer Insights to Leadership Join us every Tuesday to ask your question on TikTok by following @chriswalker171

Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered:What the true definition of demand is, Removing friction in the buying process, making sales easier, Aligning sales and marketing by measuring HIRO pipeline, Nuances between capturing demand and creating demand, How the buyer journey has evolved and what that means for the sales org, andThe buyer experience