GTM Live

When the economy is uncertain and budgets are being cut left and right, how do some companies continue to grow while others don’t? What’s the unlock to adapting to the market in difficult times to avoid being in the latter group? “When the economy is tough, being an undifferentiated SaaS vendor is the easiest way to go under.” - Sahil Mansuri In this episode, Chris and Sahil break down the recent economical events affecting venture-backed SaaS businesses and how companies can adjust their go-to-market strategy in order to win during unstable economic times.

Chris is back on our regularly scheduled programming of CEO Office Hours at 2PM CT, 3PM ET @chriswalker171. Moving forward he'll be bringing more business and executive-level topics to these Office Hours while still leaving time to answer your wide ranging questions. This week's segment is about revenue-based financing; with the right cashflow and profitability, is it a viable option for your business? Some later questions focused on how to challenge yourself as a high performer, sticking to routines to build confidence, and where to look (or not look?) for a mentor. Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist

Chris has returned with another round of CEO Office Hours on Tik Tok Live. This weekly installment brought a wide variety of questions from career advice to revenue growth. Some questions were: What was the one piece of career advice that really stuck with you? If you were a one-person marketing team, what would your tech stack look like? What's the best way to use social media to scale your business? Get your question answered each week on Tuesdays, 3pm EST, on Tik Tok Live @chriswalker171 Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist

A key component of Revenue R&D is the Pipe™ Go-To-Market Framework. The framework is focused on empowering independent buying journeys at qualified accounts as they come directly to you and actively engage their buying process with you. In this Vault leak from the private event, Chris goes over key measurement stages and definitions, a new approach to revenue attribution, and simple guidelines to integrate the Pipe™ into your GTM mix. Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist

In this private event to Refine Labs customers and Vault waitlist members, Chris lays out the groundwork for his new Revenue R&D framework. He went through each of the five-step process to launch new programs to drive revenue the same way you drive new product innovation: Step 1 - Experimentation New experiments are launched into market with proper data collection and analytics Step 2: Positive Signals Collect quantitative and qualitative data as early indicators of success, including correlation to pipeline production. Step 3: Repeatability Results are proven through replication, noting consistent positive signals which lead to HIRO* pipeline replication, driving consistent pipeline month-over-month Step 4: Operationalize and Scale Build the processes, talent, technology, and analytics to consistently execute the program at scale Step 5: Fully Integrated Proven revenue programs that drive pipeline from Day 1 are integrated into your company for your team to operate. Join the waitlist for The Vault Beta access: www.refinelabs.com/waitlist

Most companies have a very methodical approach to the way they roll out product features. However, when it comes to their go-to-market strategy, they don't have any structure in place to generate revenue. Everything is expected to work immediately, otherwise, it gets terminated. In this private event that Chris did for  ABMLA, he talks about the new revenue R&D playbook and how to create a scientific process of advancing revenue-generating programs from concept to fully integrated programs in a consistent, scalable way.

Chris joined Cameron Brain on the Social at Scale Podcast (by EveryoneSocial) to talk through: Determining where you should be focusing resources as a marketing org,  Evaluating your own intent when approaching a social content distribution strategy,  Refine Labs' process for stacking growth,  Dark social, and The Revenue R&D process

Nick Bennett (Director of Evangelism & Customer Marketing @ Alyce) joined Chris live in the Boston studio last week to talk through what's changed with field marketing and in-person events. They talked through: optimizing your events for content, owning your own events, delivering an elevated experience by raising the bar, why marketers should make commission, and the state of evangelism.

Daniel Murray (Head of Media @ Sales Impact Academy and Founder @ The Marketing Millennials) joined Chris live in the Boston studio this week during Hubspot INBOUND. They talked through what the current state of LinkedIn is, how to make a company page work better than a personal profile, current pulse on live events, repurposed distribution, and what’s working right now on TikTok.

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. This week, he talked for an hour on some higher-level and business-growth topics including LinkedIn being the new resume, customer research changing the course of marketers' careers, building a distributed workforce, being a generalist vs. a specialist, and why marketers need to focus on revenue. Join us every Tuesday to ask your question on TikTok by following @chriswalker171