GTM Live

Today's episode features a recording from Erin Balsa's The Notorious Thought Leader podcast. What is a thought leader? Someone with a large audience that speaks on a niched-down topic? That's basically what the definition has come to mean in most circles. And that's why we've come to dislike the term. It's not uncommon for "Thought Leaders" nowadays to not even be the practitioners of the things they are preaching. In our mind, to be a true thought leader in a subject matter, that job has to be deeply ingrained into your day-to-day and that's simply just not the case anymore. In this episode, Chris talks about how to develop and communicate your unique point of view to convey true expertise. It's the same method that he has used in his journey in building Refine Labs.

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. This week, he went deep for over an hour on some high-level topics like developing your personal brand, what the ideal sales team looks like, and tactical advice for creating your revenue engine. Join us every Tuesday to ask your question on TikTok by following @chriswalker171

On this episode, our host Chris Walker sat down with Heather Osgood on the Podcast Advertising Playbook. They broke down every obstacle of today's modern marketer. From everyone's obsession with attribution to the best ways to gain customer insights, no topic was off limits. If you're looking to overhaul your revenue engine, then this is not an episode to miss.  

Friend of the program, Dave Gerhardt, joins Chris and Megan on what feels like a Demand Gen Live throwback. The driving discussion is about self-reported attribution and how it's a key component in using your marketing as a two-way communication channel. They spend the second half of the discussion answering tactical questions from the audience.

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 12th installment: 3:18 - What is Revenue R&D and Why Companies Should Care 5:37 - Stacking Growth 7:53 - Difference Between Inbound Marketing and Demand Generation 9:50 - Should Marketing Be Accountable for a Revenue Number? 13:19 - Is B2C marketing more creative because of lack of Sales? 14:31 - Convincing the C-Suite to Invest in Revenue R&D Strategy 21:30 - How to Build a Digital Community 34:57 - Quantifying Customer Insights to Leadership Join us every Tuesday to ask your question on TikTok by following @chriswalker171

Chris joined the Sales Leadership Podcast this past week to talk through how organizations can drive revenue in a more predictable way. He covered:What the true definition of demand is, Removing friction in the buying process, making sales easier, Aligning sales and marketing by measuring HIRO pipeline, Nuances between capturing demand and creating demand, How the buyer journey has evolved and what that means for the sales org, andThe buyer experience

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 11th installment: 00:34 - Manufacturing Revenue & Demand 2:38 - Difference between HIRO and Total Pipeline 7:30 - Creating demand in an industry where the market doesn't know about your solution 9:35 - Root cause of the Demand Deficit 12:22 - Role of SDRs 16:27 - How does ABM Fall Into the Overall Demand Strategy 18:14 - Differentiating in a Saturated Category Join us every Tuesday to ask your question on TikTok by following @chriswalker171

Chris Walker hosted an invite-only event to share our proprietary Hybrid Attribution Framework, and we are leaking the audio here on the State of Demand Gen podcast.With this framework, you’ll be able to:Properly measure, attribute and quantify ROI for Demand Creation programs like podcast, social media, communities, word of mouth, and more, Continue to use your set up with attribution software to measure Demand CaptureGet a continuous stream of insights directly from your prospective customers to optimize your budget allocation and overall strategy.The best part? You can get it set up at your company within 24 hours.To get access to future invite-only events, sign up for The Vault waitlist at refinelabs.com/waitlist.

Today's episode features a recording from Dave Gerhardt's Exit Five Podcast. Chris and Dave talk about articulating a company POV, refining your marketing strategy, a framework for demand generation, self-reported attribution, what's going on with LinkedIn, B2B ad creative, and building community.

Every Tuesday, Chris goes live on TikTok to answer rapid-fire Q&A. Some highlights from our 10th installment: Self-reported attribution - 1:00 The role of RevOps - 2:50 Create Demand & Capture Demand - 6:00 Key Opinion Leaders - 15:45 Does your website effectively capture the demand you are creating? - 18:50 Qualitative and Quantitative Insights - 20:15 Evaluating the SDR function - 23:00 What's Next For DGL? - 26:00 Make Buying Easier for Your Customers - 34:00 Top Tips for Starting a Dark Social Content Strategy - 42:14 Join us every Tuesday to ask your question on TikTok by following @chriswalker171