Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason. TackleboxHey Jealousy 

Soona, an expert in building trust with customers and managing risks in business, discusses the trust to risk ratio. The podcast covers gaining trust from customers without social proof, balancing trust and risk in entrepreneurship, and practical insights on identifying emotional risks to foster business growth.

Today, we'll talk about pros and amateurs. Pros build businesses that have a shot - amateurs never leave the starting gate. Unfortunately, most amateurs don't know they're approaching their idea the wrong way. We talk through two things entrepreneurs can do to give themselves the best chance to build something that matters. TackleboxFiverrZapier 

Today, we'll tell the story of an idea a friend of Brian's pursued over the past month. It came about through flashy new tech, but the process shows what's actually valuable.This is a reps episode. A way to vicariously watch someone else test an early idea so that it's easier for you to do the same. Tacklebox (Code HOLIDAY until Sunday 1.22 at midnight for 50% off month one)

Today, we'll talk through a way to ensure people will share what you're building (ideally before you decide to build it). We'll break down a few baby products that've been shared with Brian dozens of times the past few weeks to understand the incentives and drivers that made those products so shareable. Finally, we'll look at three questions that'll ensure you're on the right track.TackleboxBylddShusherPeePee TeepeeOllie Swaddle

Today, we'll talk through a regret minimization framework that'll help you reset for the new year. Then, we'll use the show Alone to show how entrepreneurs need to stack risks early to give themselves the best chance at success. Tacklebox (50% off month one with code "HOLIDAY")Regret Minimization interview w/ BezosThe Pogues - Fairytale of New YorkAlone

Today, we'll revisit another one of the top-listened to episodes of the year. We'll reflect on the three core characteristics our fastest growing startups all share. We'll talk about how to identify these characteristics, test for them, and leave ideas that don't have them. We'll talk through the 4x rule and level jumping. And we'll be back next week with new episodes 🎁🎄TackleboxKunal Shah: Core Human Motivations

Today's episode is one of the most shared of the year. We start a business using four questions, hit on problems and opportunities, and meet the cult favorite Penne Vodka Pete. Tacklebox - start your startup right

Most people's startup approach is haphazard. It's a combination of instincts and reactions and luck or happenstance. People who succeed are far more purposeful. Today, we'll help you take your idea and yourself seriously. We'll build your entrepreneurship handbook - the thing that'll let you make tough decisions at scale. Tacklebox Code "HOLIDAY" for 50% off month one "I'm a Neuroscientist, and these are 5 things I do every day" 

Today, we'll help you build a system to be different. The well-traveled paths don't get you anywhere interesting and common inputs won't give you uncommon output. But, acting different is difficult. There's external and internal pressure and biases, so we need a system. We talk through the Venn Diagram Method and the cataloging and reflection needed to make decisions that'll help you reach your potential. Tacklebox - turn your idea into a startup (code HOLIDAY for 50% off month 1)Tacklebox Rhythm - program for being different in 2023