Idea to Startup

Today, we'll talk about people. An old boss of Brian's said the best way to see into the future is to see the present in higher resolution than anyone else. Understanding people - yourself and your customer - will let you understand their behavior. This will let you better predict how they'll act than anyone else and build for it.We talk through a cold email that'll get you customers to speak with and a method to make sure you're unbiased in what you hear. TackleboxStutz PyramidWes KaoAll Eyez On Me 

Today is week two of testing out a startup idea live on the show. We're pushing and pulling on the chronic pain idea, setting up the system to get interactions with customers and establishing our organizing principle for the first phase of the business: speed.TackleboxChartr

In a new series, the host tests a startup idea linked to chronic pain, sharing a personal journey through medical skepticism and a life-changing clinic in Canada. Concepts like 'thrust and drag' help navigate potential pitfalls and customer indifference. Structured habit building and reflective journaling are discussed for enhanced productivity. Engaging with the target audience is crucial for success, with strategies to truly understand those suffering from chronic pain. It's a blend of personal struggle and entrepreneurial insight.

Today, we'll talk through the hardest decision an early-stage entrepreneur has to make - quit on your idea or stick it through? This decision rarely has enough information and the entrepreneur never has enough context to make it. Lots of entreprenuers quit right before their idea was about to get interesting or stick with ideas that never had a chance for years.This pod lays out a decision framework to help with the quit or stick question. TackleboxSell the Position podcast

Hard problems are the only problems worth your time. Today, we'll talk about how to identify them and build a business around them. We'll dig in on decisions customers avoid and using those decisions to anchor early traction. We'll talk through Brian's favorite current business - a guy who buys used cars for you - and how to approach helping people with chronic pain.  BylddTacklebox

Today, we'll finish up on Thrust and Drag. This time, we'll talk about building trust with your customer in six seconds - creating thrust that'll buy you another six seconds, and another after that. There's art and science to getting people's attention in such a short period of time, and we'll talk through both. TackleboxThe Million Dollar One Person BusinessBuilding A Second BrainClickdrobe

Today we'll talk about thrust and drag, the components of momentum. Momentum is the lifeblood for startups, but most people leave it to chance. By focusing on the inputs of momentum - thrust and drag - you can build systems to ensure you keep moving forward. Gaps kill startups. This system removes them.  Email team@gettacklebox.com with "Uncomfy" in the subject to be invited to Uncomfy HourTackleboxSong where Taylor Swift burns Jake Gyllenhall   

Learn from Linguini about tackling problems that may not be urgent but still valuable. Explore topics like addressing wants over needs, using tools like Zapier, and creating status level jumps for customers. Understand the significance of gross margins in startups with examples like Ferrari, emphasizing emotional factors. Discover strategies for driving big margins by targeting the right customers and assisting them in transitioning to higher status levels.

Today, we'll talk about content. Two of the most asked questions we get are "should I create content?" and "if I should... what the heck should I say?"Creating content feels daunting until you realize the best way to create content is to not create content. We go through how to do that, leaning on a few examples and a content generating framework. We also crown the best burrito in NYC.TackleboxDos Toros / El GalloBird by Bird 

Today we speak with Jareau Wadé - currently the founder of Batch Processing, previously the co-founder of Balanced (acquired by Stripe), head of growth at Tilt Pro (acquired by Airbnb), and Chief Growth Officer at Finix. We spoke with Jareau about the early days of Balanced - how they prioritized, gained trust with initial customers, and competed with companies like Stripe and PayPal. Jareau talks through a bunch of different heuristics and models he uses to evaluate risk (stack it early), tackle the cold start problem, synthesize feedback, figure out the technical side of your business early on, and manage the mental side of starting a business.It's an awesome conversation and you'll take tactics and methods away from it. Jareau WadéStripe Can't Lose (article on Stripe referenced in the episode)Batch Processing Put Your Ass Where Your Heart IsTacklebox