The Power of a Clear Differentiator

A clear differentiator is crucial for the success of a business. Many entrepreneurs shy away from making this important decision due to the perceived permanence and discomfort involved. However, stepping out of the comfort zone and embracing the uncomfortable leads to unique and interesting opportunities in life. A differentiator acts as an organizing principle and helps make decisions fast. By choosing a differentiator that is aggressively diametrically opposed to the competition, it creates a moat and becomes eminently shareable. People are willing to overpay for a powerful differentiator that solves a specific problem and is significantly better than other options. Ultimately, a differentiator requires discipline and sticking to it, allowing time for it to show its true value.