The One Thing That Matters - How to Find a Differentiator That'll Support a Business

This podcast explores the importance of finding a strong differentiator for a business and provides a framework for uncovering one. It discusses the power of a differentiator through the success story of a bagel shop known for making the best bagels in New York City. The podcast also emphasizes the significance of being aggressively different from the competition and sticking to a differentiator despite others' suggestions to change direction constantly.