Exploring the success of a bagel shop in Fairfield County, Connecticut that has become known for making the best bagels in New York City and analyzing the factors that make it different and successful.
Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels.
00:00 Beehiiv
00:33 Differentiator intro
04:00 What do you hire a differentiator to do?
05:44 The Attention Pie
09:03 Smooth Jazz
09:28 Popup Bagels
16:30 Five Prompts for Your Differentiator