The One Thing That Matters - How to Find a Differentiator That'll Support a Business
Idea to Startup
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Pop-Up Bagels: Differentiating with Hot and Convenient Bagels
This chapter discusses how a bagel shop called Pop Up Bagels differentiates itself from other bagel shops. They focus on providing piping hot bagels and offer a pre-order and pickup system at set times to ensure freshness. The chapter also emphasizes the significance of being aggressively different from the competition and highlights the value of word of mouth in spreading the message about a differentiator.
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