This chapter discusses how a bagel shop called Pop Up Bagels differentiates itself from other bagel shops. They focus on providing piping hot bagels and offer a pre-order and pickup system at set times to ensure freshness. The chapter also emphasizes the significance of being aggressively different from the competition and highlights the value of word of mouth in spreading the message about a differentiator.
Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels.
00:00 Beehiiv
00:33 Differentiator intro
04:00 What do you hire a differentiator to do?
05:44 The Attention Pie
09:03 Smooth Jazz
09:28 Popup Bagels
16:30 Five Prompts for Your Differentiator