This chapter explores the significance of having a clear differentiator for a business and how it aids decision-making and creates a competitive advantage.
Today, we'll help you find a differentiator powerful enough that it can support your business. We'll talk through what a differentiator actually allows you to do, five prompts to help you uncover and test one for your business, and Brian's favorite current differentiator - Popup Bagels.
00:00 Beehiiv 00:33 Differentiator intro 04:00 What do you hire a differentiator to do? 05:44 The Attention Pie 09:03 Smooth Jazz 09:28 Popup Bagels 16:30 Five Prompts for Your Differentiator
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