Idea to Startup

Four Characteristics of Great Startup Ideas

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Jul 26, 2023
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INSIGHT

Personal Venn Diagram Power

  • The best startup ideas live at the intersection of your unique skills, networks, and experiences.
  • Combining even average skills across different areas can create a powerful competitive advantage.
ADVICE

Prioritize Organic Growth

  • Ensure your startup idea has moments that naturally drive early organic growth through sharing and word of mouth.
  • Test these moments early by observing if initial users talk about your product and refer others.
ADVICE

Favor Market Over Product Innovation

  • Prioritize market innovation over product innovation to reduce risk and find advantages.
  • Adapt proven products to new markets instead of creating complex new products from scratch.
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