Four Characteristics of Great Startup Ideas
Idea to Startup
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Building in a Growing Market
Always build in a growing market not a shrinking one. Even if it seems like there's an opportunity in a shrinking or stagnant one that you could capitalize on. The conditions of the market are going to create momentum for you rather than relying on you to do it all on your own. I think of market growth and momentum in four buckets. These are anchored by excitement and unmet potential and land grabs.
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